Alright, so leading off with a little diversity probably wasn't the move. Fair enough. From time to time SOHH Left will be looking at events surrounding hip-hop culture, but it probably should've been saved until a time when it made sense to you cookie cutters. Tomorrow, you'll get an exclusive interview with DJ Muggs on his new record and a preview of the new album. If you got questions for Muggs, put them in today's comments and we'll ask them. This is how SOHH Left will be popping in the future too; as long as they haven't passed (Pac, Eazy, Mac Dre) or continue to be holed up, afraid of the world (Dr. Dre), we'll get at them for you. But for today, the present, you get a blast from the past with the first installment of West Coast Customs.
Like "Yo! YouTube Raps," SOHH Left Coast will be scouring the dub-dub-dub for the best of sh*t you forgot. And probably some things that are so ingrained in your memory that you can't wait to reminisce over it. And like good capitalist citizens, we start this sh*t off with a commercial.
The West Coast has always had the illest album commercials (R.I.P. this trend while telling your ringtone ad to go f**k itself) and most of that was because of Death Row. As part of SOHH Left Coast's dedication to your dedication, we'll revisit one of these classic 30-60 second bites and the anticipation wrought with that first viewing. Tha Dogg Pound's debut, Dogg Food, and the classic commercial that defined its "coming soon" arrival on Death Row is one of those "oh sh*t" moments that got real rap heads real excited for real rap music.
Acting like Terminator 2: Judgement Day hadn't left theaters four years earlier, Kurupt and Daz Dillinger got allÂ mimetic polyalloy (aka "liquid metal") before morphing into a pair of pitbulls and hopping through an exploding prison wall. We're talking morphing, pitbulls, exploding penitentiary walls, and we haven't even mentioned the h*es. It was dedication like thatâ€"along with slick street slang, a bevy of bass and the double G spelling of Doggâ€"that propelled Tha Pound to go double platinum with Dogg Food and debut atop the Billboard charts. "Let's Play House," fo'sho.