
Although it is unclear just how involved the only other rapper in The Game's Black Wall Street stable of talent (Bay Area heavyweight Ya Boy) will be in the camp's future, Phoenix Arizona's Juice has made it clear that he has taken the reigns as the "heir to to the BWS dynasty". With the release of a promising mixtape and a DVD on the horizon, a rep in his home state and a steadily-growing buzz throughout the rest of the country, and a full length in the works, things have never looked better.
Last week, this rising star took a moment to catch up with SOHH Left Coast and get everybody up to speed on what he's got going on right now and more importantly, to anser the question... who is Juice?
SOHH: So first off, what are you up to right now?
Juice: Right now, man, I’m just putting these finishing touches on my mixtape The New Breath Of The West Coast that’ll be reaching everybody May 18th, ya dig. If you don’t know about it, learn about it.
So May 18th is the magic day, huh?
Yeah, you know the business. It’s the magic day.
Who are some of the guests you got on there?
Of course I got the homie Juelz Santana, I got 334 Mobb, I got Game, I got a record with Wayne on there. I got a couple features, man. Real real talk, I’m really trying to not do the whole feature thing right now ‘cause I want the world to know me for me and let n****s know how real it is.
So as far as the ratio of features to non-features, there’s a lot of just you on there.
Exactly, exactly.
That’s something you don’t see a lot on mixtapes these days. It seems like people are just trying to ride the strength of everybody else.
With me comin’ from Arizona and havin’ that classification of a couple of the artists who got signed and came out and they didn’t really live up to the expectation of the other cities and other states, so I really feel like I want the world to know me and know ya boy Juice is a real lyricist, ya know what I’m sayin’? He really is the real deal with Phoenix, and I’m gonna do what I gotta do to put my state and city on the map, by all means.
Now I obviously don’t know Arizona as well as you do so I could be wrong, but it seems like as far as making connections to get some people as guests on the mixtape, it would be harder place to poly than in California or New York or some places in the South.
I mean, Arizona’s been overlooked for a long time. LA been running it for so long, New York been running it for so long, Atlanta had their time... Now, it’s time for the new West Coast to begin. Real talk, if people ain’t been to Arizona, this mixtape is really gonna show them, yo, Phoenix is the real deal. We got the same s**t goin’ on that the next city got, man; we got hoods, we got ghettos, we got white collar cats, we got million dollar s**t goin’ on. Everything that the next city and next hood got, we got too. It’s just about time for a person like myself who got the quality and skills to really highlight our state and city.
So as far as other people that are reppin’ Phoenix, who else do you feel is representing the city properly?
I mean, I really can’t fake... it’s just me right now. Like I said, there’s really only two signed artists from Arizona- there’s that other guy from that other crew, and there’s me. And at the end of the night, we’re two totally different artists who represent two totally different things. I ain’t gonna sit there and hate on dude ‘cause I ain’t got time to do that, you know what I’m sayin’? I’m worrying about myself and my situation on my label that I run with, but as far as Arizona go man, I got my whole city behind me and it shows. If you go to my myspace page you can hear a couple of tracks, but on top of that I got a theatrical trailer to my dvd that’s comin’ out called The New Breath of the West Coast.
What’s the DVD gonna be all about?
I mean, basically it just takes you through Phoenix and lets people know how real I got it out here. With me, man, I’m not all fake and slanted, you know what I’m sayin’? N****s don’t write my music. I was the dude who was out here in the streets slangin’ my mixtapes that the city respect, that the city uplifted. But I got Amare Stoudemire on there from the Phoenix Suns; I’m doin’ his Nike commercial. I got GLC and Good Music. When people come to the city, they holla at me, you know what I mean? And I just make sure everything is good; set ‘em up and do the right thing, man. People really f**k with Phoenix, I just gotta be the one to highlight it and put us on the map like that.
As far as people rolling through Phoenix and getting a hold of you, is that kind of how you linked up the features that you do have on the mixtape?
Not really. The reason I got those particular features is just cats really respect my hustle, respect my grind and really respect the way I spit. One thing about myself is, I’m a West Coast dude mixed with a East Coast swagger, you know what I’m sayin’? So I kinda got the best of both worlds, you feel me? So it’s kinda like when people come out here, they just respect the way a n***a move, man. I’m not tryin’ to be something I’m not. I’m not out here disrespecting websites and this and that. At the end of the night my dude, I’m trying to build a positive relationship, get money and break bread between everybody so we all can eat.
You kind of touched on it earlier for a second, but as far as you being a lyricist... There seems to be a major lack of lyricism in the game right now- I think that goes without saying. So you obviously tried to do what you do and make that shine on the mixtape, right?
One thing about me is, I want the world to see that ya boy is a lyricist- Juice is a solid lyricist at the end of the night. I think that a lot of rappers and up and coming cats feel like they gotta bang out an album in 2 months and don’t wanna put that real effort and time behind it, you know what I mean? And real real talk, I think that’s effecting hip hop in a strong way, and it’s starting to show in sales, and in the level of music that’s being put out. I totally agree with you about the whole lyricist thing. I think that a lot of cats right now aren’t really taking the time to master their craft.

As far as major label artists that are doing high volumes of sales, you signed with a camp that’s one of the more lyrical camps out there. Was that kind of a conscious decision as far as you signing with them, or how did that all come along?
I was going through a time in my life where I felt like I was at the bottom. A lot of people was overlooking Arizona, a lot of people really wasn’t checkin’ for what we had goin’ on out here as far as this whole lyrics situation. So of course, I put a mixtape together and Game was out here with Swizz Beatz working on his album- they was recording a track called “Scream On ‘Em” -and Swizz Beatz owns a club out here called CBNC where they had an afterparty. I was lightweight tipsy, but I felt like if Game at least got my mixtape he would listen to it and understand my hustle, my strive and what I’m tryin’ to do. I went to the club and the security dude came up to me; I asked him could I get through to the VIP, he told me no, but he would take my mixtape. And I told him, like everybody know, man, I’m not gonna give my mixtape to nobody but the person it’s intended to go to, because if you give it to a manager or give it to a security guard, man, that shit ends up in the trash- I been there. So long story short, I see Game get up and walk through the VIP area, and I kinda just swing by the security guard, he grabbed my arm- the magazine (XXL) made it seem like I caused this big ol’ fiasco, but I didn’t man. I did it out of pure reaction; he grabbed my arm, I swung on him. Everything started getting crazy- Game kinda got in fight-back mode and I told him, ‘Look, my dude, it’s no disrespect. I’m not here trying to get an autograph, I’m not back here trying to just hang wit’ you. I just wanna at least give you my mixtape and if you throw it away, you throw it away but at the end of the night I know it got to you.’ He took it and two days later I got a phone call and a plane ticket to go to LA and it’s been Black Wall Street ever since.
Tune in tomorrow for part 2...
Comments
I think Juice came in the game at the right time. We needed someone to make everybody else step up they game. Juice is the hottest rapper I heard in a long time.
I think Juice came in the game at the right time. We needed someone to make everybody else step up they game. Juice is the hottest rapper I heard in a long time.
I think Juice came in the game at the right time. We needed someone to make everybody else step up they game. Juice is the hottest rapper I heard in a long time.
I dont listen to a lot of rap but I like Juice.
I dont listen to a lot of rap but I like Juice.
Ay yo Juice Midnight Rider is the Shit.
Juice and Hotrod from the same hood.Im 1oo% Blackwall point blank period.
I think Juice is cute as shit and his music is good too.
May 18 Im gettin that mixtape I know Juice shit is gonna be hot!
Juice and Game thats a very good look.
I dont know about you but i'm waitin on that mixtape May 18.
Juice on this dude's face cause he's a fag from Takinit Thru The Back Wall Street and quit editing out my comments, who yall XXLmag now? Psshht,.. Keep messin with this site so much and XXLmag, Nahright, and Ohword are gonna kill yall.
SOHH and AHH are starting to suck balls like BWS. Real Talk.
I love Juice!
Damn its alot of new mysterious bloggers and they all are going for like and heard of juice...
LMAO sohh is the source of websites!!!
Juice is killen hot rod, he damn near killen game on records i think that game need to kick his feet up and let the young protege get em rich
Stop hating that the nigga got talent whover hating just mad cause g-unit and sold a record since get rich or die trying
The thing iz homey is from the westcoast but i heard him on that second coming remix wit julez and he is bodying the record, he reminds me of game mixed wit a sprinlke of nas, i fuck wit dude eastsideharlem
The thing iz homey is from the westcoast but i heard him on that second coming remix wit julez and he is bodying the record, he reminds me of game mixed wit a sprinlke of nas, i fuck wit dude eastsideharlem
The thing iz homey is from the westcoast but i heard him on that second coming remix wit julez and he is bodying the record, he reminds me of game mixed wit a sprinlke of nas, i fuck wit dude eastsideharlem
Juice is the shit ~ I think he's going to be 1 of the TOP! His music is REAL & I LOVE it, I'll ALWAYS stand behind his music ~ I've been waiting for this mixtape seems like forever! Now only 2 days away! I will be 1st in line ~ CAN't wait! GET 'EM J-U-ICE!
NIGGA MAKE YO SELF CLEAR ON WHO YOU MAD AT, IS IT SOHH OR IS IT JUICE PLEEEEEEEASE MAKE YO SELF CLEAR. BECAUSE DAT NIGGA JUICE WOULD OUT SALE ANY NIGGA YOU PUT IN DAT NIGGA FACE. IT B.W.S. FO LIFE HOMMIE AN JUICE FO EVA, WHAT YOU NEED TO DO IF YOU IS TALKING ABOUT MY CUZ JUICE IS TAKE YO ASS 2 HIS PAGE AT www.myspace.com/juice AN HEA SOME REAL FUCKIN MUSIC IN STEED OF FUCKIN WIT G-UNIT BECAUSE RIGHT ABOUT NOW YOU IS SOUNDING LIKE 50CENT. IF YOU IS TALKING ABOUT JUICE. IF NOT DON'T WORRY ABOUT DIS MESSAGE.
What Up juice just showing some love from the eastcoast Boston The bean! ya kno tracks are sick man keep doing ya thing man the new westcoast advocate JUICE! Later man
~~Josh~~
What Up juice just showing some love from the eastcoast Boston The bean! ya kno tracks are sick man keep doing ya thing man the new westcoast advocate JUICE! Later man
~~Josh~~
What Up juice just showing some love from the eastcoast Boston The bean! ya kno tracks are sick man keep doing ya thing man the new westcoast advocate JUICE! Later man
~~Josh~~
yeah my nigga that song is off the hook like i said keep doin ur thang and fuck these fake azz bithes and niggaz BWS 4 LYFE
yo wtas good my the new hiphop legend of arizona showing some love and make arizona famous put that shit on the map
New Breath is hard homie. Keep it trill!
JUICE...My dude the whole city iz behind you!!!! Keep that real shit flowin. Ima pick up tha miztape and bang it!
" Juice sellin like crack now, Phoenix layin the smackdown, no more playin the background, backdown, Tha hottest city on the map now!!!!!!!!"- Ivory
Yo bro I just want you to know, even tho your older an got alot more knowledge then me, I respect yo shit man, westcoast for eternal & BWS for life. ETERNALLIFE
- DJ KMG
Juicccccccccccccccccccccce
When is your album coming out
BLackwallstreet for life
Wat it do my dude, The tracks are Sick, Black Wall Street 4 life!!!
hey juice keep throwin down that hot shit on them tracks
you know we got you from sactown CA to carson city NV they fellin your shit homie
church
Hell Yea, The New Trax Is Hot....
Phoenix, AZ....That's How We Do It.
-A.G.
100% 5million plus juice.
That Breath of the the West Coast shit is bangin'!!! Keep doin' ya thing playboy!!! You know we're holdin' you down out here in the desert! Just keep grindin' to the rest of the world!!!!
juice is a 5million dollar rapper trust me i said that about 50 fuckin cent i was true, i said that about the game i was true, i said that about biggie an i was really really true now i am saying it about JUICE IF THERR IS ANYONE IN THE WHOLE FUCKIN RAP GAME THAT COULD STAY UP WIT 50 CENT AND BIGGIE AND THE GAME'S NUMBAS IT WOULD HAVE TO BE JUICE REAL SHIT NO BULL HANDS DOWN JUST WAIT TILL DAT DAME MIX TAPE CUM OUT. AND WHEN THE ALBUM CUMS OUT THE EARTH WILL BLOW UP PROMISS
YOU ON FIRE MAN!!!! ILUV EVERYTHING YOU PUT OUT.
Yes Juice! Rep that AZ. I'm out here in the A-Town Atlanta, but its PHX all day. Can't wait for the mixtape, i gotta cop it support homie. ROUNDTABLE KINGS - VANCE VEXED
Damn JJJJJEZUS Ya New Track The New Breath of The West Coast is some DOPE Music MAN!! You Got all the Suport en Respect You need from belgium BIG It Up For The AZ DON J.U.I.C.E A new Legend in The Making damn Ya DOPE!!! Peace Y'all Black Wallstreet Is sow Dope That it gets me HIGH!Black Wallstreet All Day Evry day Evry Where Till The Day I DIE!!!!BWS BWS BWS!!!!
Lovin the new track Juice.. Can't wait to get the mix tape. Utah showin west coast luv baby.. your very talented.
Lovin the new track Juice.. Can't wait to get the mix tape. Utah showin west coast luv baby.. your very talented.
The New Breath Of Westcoast Whatz Crackin Cuzz Black Wall Street & Livelihood Take Over 07' Free Shyne
wattup homie keep doing your thing,got love for ya down here in fucking Australia man, BWS 4 LIFE
yo that song Get Um is fuckin off the hook...definitly a seller
DAMN "GET EM" IS SOME OF THE SICKEST SHIT IVE HEARD IN A LONG TIME! GOOD SHIT HOMIE! 1.
...Once again...Another Article that just makes me scratch my head,and wonder WHAT the HELLL the point is of this "Sohh LEFT" farce!...Man...I havent read a LEFT COAST article on this site in...Well...EVER...LOL...what a joke...
Daaaamn ~ looks like you got some juicy lips Juice! When's that album comin' out...CAN't wait any longer! Your music is the shit & so are you...we love ya!
man, all i gotta say juice is the shit
this homie has a sense of life
that is true
i bein' in arizona
more than 7 times and it reminds me about my childhood
so thats why i feel the man
and i recognize a true mc
u n ya boy iz goin to take over this rap game. The Game iz 1 smart muhfo to get both of u, n u 2 the realest on The Blackwallstreet!!!! Cant wait 4 both of u to release n LP!!!
WHO IS JUICE? JUICE IS A COLD ASS NIGGA FROM PHOENIX, WHERE THEY SCREAM FUCK HOT ROD!
thx 4 add!
respect 4 ur music juice!!!
greetz from berlin/germany!!!
the concert in berlin december 2006 was the best i have ever seen!!!
Damn homie when is the album coming out I can't wait. The most anticipated album in the rap game.
Oh! I almost forgot FUCK HOT ROD. The only Hot Rod I know is John "HOT ROD" Williams of the Cavs. GGGGGGGGGGGGGGGGG U NOT
5million dollar nigga 100%
LOVING JUICE ALL DAY SINCE THE DAY I SEEN HIM...AN AMAZING AMAZING PERSON AND ARTIST AND AS HE SAID... THE LYRICIST! THE REAL REAL REALEST! I GOT HIS NAME TATTED FOR REAL REAL! JUICE BWS 2007 THE NEW BREATH OF THE WESTCOAST LADIES AND GENTLEMAN! DONT CRY!!!
LOVING JUICE ALL DAY SINCE THE DAY I SEEN HIM...AN AMAZING AMAZING PERSON AND ARTIST AND AS HE SAID... THE LYRICIST! THE REAL REAL REALEST! I GOT HIS NAME TATTED FOR REAL REAL! JUICE BWS 2007 THE NEW BREATH OF THE WESTCOAST LADIES AND GENTLEMAN! DONT CRY!!!
YO WADUP JUICE WHATS GOOD U DOING IT BIG RIGHTNOW WELL HIT ME BACK UP IF U COULD AND IF U A REAL DOWN FOO U WOULD LEAVE ME A COMMENT THATS THE LEAST U COULD DO FOR A BIG FAN OF URS
JUICE YOU ARE THE SHIT BABY!
KEEP DOING YA THANG. FUCK THESE FAKE ASS MA FUCKAS TRYING TO TALK SHIT ON A WEBSITE DUDE. YA'LL MA FUCKAS JEALOUS CAUSE YOU DIDN'T GET THE INTERVIEW HOMIE!!
HEY JUICE BABE I LOVE UR MUSIC ITS SICK UR SO SO SO SEXYYY AND I LUV YA GET AT ME BOO
LUV YA XOXO
SALLY
Yo I live out in PHOENIX and dat nigga aint lyin, everybody think dat just cuz its az that we aint hard but we just as hard if not harder then any of them otha muthafuckin cities out there and JUICE bout 2 let yall kno that.
I PASS ON JUICE,,YA BOY FROM DA BaYaReA IS NICER !!!!
My dude Juice is da shit i been runnin wit him 4 da longest its dat southside phx all day anybody wanna fuck wit us u kno where 2 find us we got dat shit locked down my nigga fuck anybody thats hatin and if you aint its all love. u already kno PHX bout 2 blow we comin nigga...
!!!!!!!!!!SOUTH SIDE PHX!!!!!!!!!!
HA!!!!!! JUICE WHATS POPPIN!! PHOENIX MOTHAFUCKIN ARIZONA YEAH BOI..STAY UP STAY TIGHT AND HOT ROD??? WHO THE FUCK IS HOT ROD???? JUICE YOU THE REAL FUCKIN ZONA SPOKESMAN...DO THAT THANG BOI!!!!
wazzup rick..aka juice...it ya cuz dorothy...proud of ya..knew u would make it...keep doing ya thang bae and leave the haters in ya dust...laterz...aye wassup georgia boi...rep cuz fa sho..already
wazzup rick..aka juice...it ya cuz dorothy...proud of ya..knew u would make it...keep doing ya thang bae and leave the haters in ya dust...laterz...aye wassup georgia boi...reppin cuz fa sho..already
Juice is "OK" he can hold a beat, but he aint the hottest dude to come out in a long time cause he aint hot. he's a dude that "rapps" on beat. only reason i supprt my dude is cause he's really "my dude" we scream at each otha when he comes back to the city. hands down im the sickest dude in phoenix...ask about me. i support juice tho....LONG LIVE HIP HOP!!!
Juice is "OK" he can hold a beat, but he aint the hottest dude to come out in a long time cause he aint hot. he's a dude that "rapps" on beat. only reason i supprt my dude is cause he's really "my dude" we scream at each otha when he comes back to the city. hands down im the sickest dude in phoenix...ask about me. i support juice tho....LONG LIVE HIP HOP!!!
WHICH EVER IDIOT TYPED THAT JUICE AND HOT ROD IS FROM THE SAME HOOD CORRECT THAT DUMB COMMENT.
HOT ROD IS NOWHERE NEAR WHERE JUICE IS FROM.
JUICE IS FROM THE HOOD OF AZ, HOT ROD IS FROM THE SUBBURBS OF CALI, WHO HAPPEN TO MOVE TO THE SUBBURBS OF AZ COUPLE OF YEARS AGO. FLOP FLOP FLOP.. G U NOT.
Man JUICE is going to blow up big and shit on all these industry cats plain and simple JUICE is The New Breath Of The West Coast!!!!!!!!
Man JUICE is going to blow up big and shit on all these industry cats plain and simple JUICE is The New Breath Of The West Coast!!!!!!!!
Man JUICE is going to blow up big and shit on all these industry cats plain and simple JUICE is The New Breath Of The West Coast!!!!!!!!
BLACK WALL STREET
HOW MANY OF YALL GOT LOVE FOR JUICE AND PHX? CUZ U KNO WE DOIN IT BIG OUT HERE ANYBODY ON HERE DATS FROM PHX HELP ME OUT LETS TELL EVERYBODY WATS UP OUT HERE I NEED YALL HELP
I KNEW JUICE WHEN HE WAS PLAYIN BALL AND SPIT MAD LYRICS THEN. HE'LL BURY ANY FOOL THAT WANTS TO STEP. ALL I GOTS TO SAY IS I KNOW THIS HOMIE FROM BACK IN THE DAY AND HE IS HERE TO STAY. KEEP IT UP BOI. ITS YOUR BOI E FROM THE S- TOWN YOU PUTTIN AZ ON THE MAP REP UR CITY
Fuck this nigga, I never heard him but do know anyone that the Game co-signs is a fag. He might as well come out under G Unit under that other fag 50 cent. It dosen't matter who put our this guys bullshit ass raps b/c he is goin to flop
that remind me soo much of that hustle n flow movie
BWS is a garbage ass label.....all the shit is a fucken bunch of nobodies that will be nothing but a bunch of mixtape ass niggaz....that label is just is a much of a graveyard like Death Row.....what the hell happen to all of the original dudes that was down.....like Vita, Glasses Malone...etc.....WhackWallStreet fails on all accounts!!!
The Game is the best out! I fuck with Black Wallstreet all day! The Game just needs to get the movement organized because his talent is bananas!
Where is the article on Hood Surgeon?
Yo juice wat it is? Props to SOHH.COM, on recognizing real talent... and they wasn't overlooking AZ, juice was just talking his time to master his craft...hahaha, feel me? But yuh, primo I can't wait for part two tom., Juice, Miami respectin yo shit,I got you my dude.....
Clyde Carson is also signed to Black Wall Street/Capital and his shit will probally drop before Juice's shit even does but all good, nice interview.
JUICE GLAD TO SEE YOUR DOING IT BIG...WE'VE KNOWN EACH OTHER FOR TO LONG BACK WHEN YOU WERE BALLIN HERE IN S-TOWN AND SPIT YOUR LYRICS.TO YOU MOVIN AWAY AND DOIN YOUR THING BIG JUST WANT YOU TO KNOW KEEP YOUR HEAD UP AND DONT FORGET THE LIL PEPS HERE IN S-TOWN, AZ HOLLA
OK NOW, Whos this "luv" stealin' my words from Juice's comments???? (f/3/27) I know its a good comment but...Can't u make up your own???
"Daaaamn ~ looks like you got some juicy lips Juice! When's that album comin' out...CAN't wait any longer! Your music is the shit & so are you...we love ya!"
Posted by: luv at May 16, 2007 12:49 PM
GODDAMN
YALL CAME OUT REPPIN FOR THE KID 2DAY!! MUCH PROPS 2 JUICE- HE SPITS NICE AND HOPE HE CAN HANG IN THERE WIT BWS UNTIL HIS DEBUT DROPZ.. I FUX WIT GAME, BUT I DONT KNOW WUZZUP WIT HIS LABEL AND WHY NIGGAZ BE BOUNCIN OUT.. ONLY 1 QUESTION OR COMMENT: WHY THE NAME JUICE?? THE WEST ALREADY HAVE A GUCE (FRISCO).
ILL BE CHECKIN FOR THE MIXTAPE.
KEEP BANGIN
what it do this be da homie Lil Jay repen the west side b^ gang and west side bird gang holla back and check out my myspace homie myspace.com/lil_jay_bws
what it do this be da homie Lil Jay repen the west side b^ gang and west side bird gang holla back and check out my myspace homie myspace.com/lil_jay_bws
all i gotta say is bring on that mixtape, i been banging juice for a while now and i can't wait for that shit, juice, keep spittin that real shit and keep it hood, don't make no stupid shit like amusement park, and i like how u don't say that other dudes name from arizona, cuz that niggas a straight fag, keep reppin it juice, can't wait for that mixtape
***Its about time real HIPHOP gets a chance! REVIVE 'EM BABY! Ya'll don't know what you did unleashing a hungry beast like my boi!
Mad Luv 4 U Daddie,
Cris
Juice got the whole shit lock down...! Yo niggaz stop hatin...! Mad respect Juice and The Game...! we feelin' u ove here..East-Africa Tanzania...! keep on Stompin...!
From the moment I'd seen juice in the one blood video,I only saw a sexy talented rapper who's about to take over the west coast. He is hot!!! I never thought there was my type in one package walking around in this world. Crazy you say, but real spit!!!
i love juice! good music real music. much love, blackwallstreet4 LIFE
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