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Pharrell, Swizz Beatz & Others Celebrate the US Billionaire Boys Club / Ice Cream Flagship Store Opening

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Last week Sam Ed and I headed downtown for the opening of the first US Billionaire Boys Club / Ice Cream flagship store in NYC. The bright and colorful store was designed by Nigo and Wonder Wall.

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The champagne was flowing and members of the press and celebs like Swizz, Pusha T of the Clipse and Teyana Taylor of MTV's My Super Sweet 16 were on hand to celebrate.

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Skateboard P getting interviewed on the red carpet.

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The Nigoldeneye mascot with Pusha T in the background.

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Only 100 of these exclusive Board Flip 2s have been released.

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Swizzy posing for the SOHH camera.

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The waffle sneakers.

Comments (10)

Big A from B Stuy:

gotdamn that shit is ugly.
im sorry.

Chocolate Rain:

gggayyyyyyyyyyyyyy

Huh:

"Downtown" where?????

rayne:

ewwww like 500 dollars for that ugly mess,

DaKidd:

First the Simmons Sisters now Pharrell! WTF?? People are over the gimmicks! In 2008 its gonna be much harder to sell graphic cartoon tees and neon colored vans for $300 and $400.... Designers are really gonna have to be creatively bringing it, to get anymore of my dough.

JERRY LEE :

ewwww like 500 dollars for that ugly mess,
^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^
U SED DA BEST WAY LOLZ

jonathan:

thats what you hate that i dont have to study! i was given that job because of the natural talent they know i possess for my opinion the same shit i got paid for when i did executive producing!! its the same shit!! what products do you like! what do you think people will need in the future! what will sell what wont! its not hard!! not for me! just like I been saying for monthes they need a media player for newspapers and magazines and I was saying it for enviromental purposes for months whats the number one gift for christmas! the kindle 500k units sold in 5 minutes! and i know that burns the most of you! but its just natural talent! just like my son they killed! he was picking the stocks as well! its not a studying situation! its your opinion! Im sure there are some formalities to learn! but its just your opinion! and making new products that will make companies top earners! i can do that all day everyday! iphone isnt the only one! its the only one they give me credit for! there are plenty others! and it aint even bragging! its just alot of jealousy and envy and now that has turned into crimes! and now the criminals will pay! plane and simple! so you can say whatever do whatever! but the time is here! everyone knows whats good! and now they are expecting blood! so dont be mad at me! thank 50! he is the leader you guys love! the greed monstor!! these same girls you people were dissing and trying to kill suddenly #1 chicks i mean these girls went from scuzz buckets to beyonce status overnight and they just cant figure out that its fake!! goodliuck man! and yall just be good out there!!

jonathan:

yeah i get it killer mike!! yeah we all get it!! it was alot of crimes committed by alot of people and everyone will pay for there crimes! i aint concerned its not for me! its for the justice system point blank! so goodluck with all that!! im not gonna do something to jeopardize my freedom! thats what you all want!! yeah go to jail! nah! im gonna put you all in jail!! goodlck!! lololOL!! for real for real!

jonathan:

it aint never over cause they wont let it be over! you will never bury me! god looks out for me!! so goodluck with that! and just keep hating while i keep winning regardless of you demons!! goodluck and have a great time haters!!

S.F.:

The blue boardflips look fresh. Bout time they brought a flagship store to the states. Now i can just hit it up when i visit NY instead of saving up for a Japan trip,lol.

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