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LRG Founder Flashes Chain, "It's got 7,000 diamonds... 200 carats."

jonas.jpg

Last week the SOHH crew hit up the LRG Fall 2007 Photoshoot at Sky Studios in NYC. While I was interviewing LRG founder Jonas Bevaqua for an upcoming edition of SOHH Official, I couldn't help but notice the enormous chain hanging around his neck. He was nice enough to give me the details on his cuban which was created by Ben Baller of Icee Fresh Jewels. Check it out:

Here are some more Icee Fresh/LRG creations:

lrg-icee-fresh.jpg

Comments (1276)

BILL_BIXBY:

THIS IS ALL YOU HAVE TO TALK ABOUT TODAY?SAD...

Rizzel:

who cares

joel brandenberg:

Overrated ass clothing line. Nobody gives a shit about this fag.

So you guys don't care about LRG. What lines are you feelin'?

JOHNNY APPLESEED:

HATER..BROKE HATER AT THAT. LRG FIRST STARTED OFF FOR SKATEBOARDER. THEN WENT TO THE HOOD. " I DON'T WANT TO WEAR IT CUZ HE GAY. HOMOPHOBIC BEEN PLAYED OUT MAN. YOU PROBABLY KNOW SOMEONE GAY AND DON'T EVEN KNOW. TOO MANY PROBLEMS EXIST THAN WORRYING BOUT SOMEONE BEING GAY.

I love LRG and Luxurie, because it's hot...Plus it's still on the exclusive tip where I live(the boonies)

Anonymous:

WHY HE SHOWING HIS TEETH LIKE HE ROCKIN A GRILL!!!!LOL!! HAHA!! THEY ROTTEN LIKE SHIT!

Anonymous:

Wack

Hannity:

Dude trippin....that ain't stuntin' thats being stupid....how many bodyguards do u need with that piece...why not buy some commercial or residential properties...remember FUBU...buying Bentleys and what not.....it was all good just a week ago..!!!!

WHY YOU DELETE MY COMMENT LOSER?

DUDE UP THERE CAN CALL HIM A FAG BUT I CANT?

YOU SUCK! (MAD HOMO)

KONEECHIWA YATCHIE!

JOHNNY APPLESEED:

yeah i hate that too. quit deleting people comments.

Jerzee:

To Anonymous - The guys that USED to own FUBU, now own Coogie and a few other clothing lines (this is after they sold FUBU to Samsung about 6 or 7 years ago). Those are some smart cats, they just diversified on the low. FUBU may not be selling but Daymon's cream and tan '07 Maybach shows that some of those clothes are getting up out the store. Moral and responsibility issues asisde, the piece the LRG cat has might be unnecessary, but if you have it to spend...? Now Yung Joc's piece? HE needs to buy some investment properties. Homie's 15 minutes will be up before '08 gets here.

G.O.M.D.:

IM ROB THAT NIGGA CHINK IF HE COME TO PHILLY LOL

Hear for yourself.

“…one of the most invigorating albums of the year.” – allhiphop.com

“….it’s clear that the Jersey born rapper posses all the crucial elements of a great MC…there isn’t a single weak track in sight.” - The Ave Magazine

“…the perfect offspring of mainstream style and underground ideas & beats…” - Beyond Race Magazine

K Banger "Truth Be Told" available everywhere online now.

spotliss:

I wondered why all LRG lines had pink, yellow, orange and all those feminine colors for men. That's because this fag is a faggot. Will never buy this fag's clothes. Make some men clothing with men color.

WhiskeyOnTheRox:

just plain unnecessary...

ok:

im not the biggest lrg fan but most of you hating are just assholes, lrg makes some tight shit..who is that lame ass talkin about make some mens colors..mens colors??..u obviously cant dress for shit. as for the dude with the chain..you're welcome..i got on some lrg jeans this very moment..so yea..you're welcome..faggot

GZ:

"SORRY BOYZZZZ.....ALL THE MONEY IN THE WORLD COULD'NT GET ME TO ROCK THAT SMILE. (AND HIS CHOICE OF CHAINS)!!!!! PLAYYYED OUT!!! PLAYYYED OUT!!!!" (SLICK RICK LOST THEM IN '89) ALWAYS KNEW THEY WOULD END UP HERE!!!! OKAY I'VE RELOADED!!! AS FOR THE CLOTHING LINE ANOTHER OVERPRICED NAME THAT YOU'LL SEE IN MARSHALLS IN A FEW MONTHS LIKE FUBU ETC... JUST KEEPING IT REAL!!! I'M THE TRUTH AND THEY SAY THE TRUTH HURTS!! BY THE WAY I AINT HATING I DRIVE A PEPSI BLUE '07 ESCALADE FOR NOW I'M CONTENT.(REAL ESTATE NIGGAZ!!! BUY THAT VACANT CRACK HOUSE NEXT DOOR AND FIX IT UP)!!!!

bookayfam:

I'm not gon hate like the rest of you broke muhfuggaz and go on about how ugly his clothes are, or how gay he is, or how useless his chain is.....DUDE GOT IT LIKE THAT NO MATTER WHAT YOU SAY. Stop bein mad at money othawise she ain't neva gon show ya brokea$$ love.

Ya-Tu-Sabes:


Why? Bling is corny and for morons.

I'd rather invest my money in gold reserves and bonds than walk around in over priced clothes and waste my money on diamonds.

Knowledge:

Real talk, although us poor folks act like we would invest our money in something worth wild..............you damn well know that you would cop the chain and the matching Rolex if u had the extra cash flow like the dude from LRG!!!!! stop frontin', i'm mad at him too for stunnin' like that!!!!

Co Sign the former owners of FUBU......I met one of them at the MAGIC Convention in Las Vegas, they now own Drunkn Monkey, Coogi, and some other shit. they also have major distribution deals with JCPenny's and Kohls. Dudes are still making money.....

maximuspop:

PELLE PELLE THATS ALL I ROC NUTHIN ELSE

triple g:

Ima yap his shit

He making is money so I ain't mad at him.

MRMUSICPRODUCER.COM
"The Most Versatile Producer In The Game"

CORRECTION:He's making his money......

MRMUSICPRODUCER.COM
"The Most Versatile Producer In The Game"

Joe Rugby:

And this is news because of.......what? Who cares its obvious that Hip Hop is dead and these ae the dudes killing it cuz this is Sohh not news. For some real news read Exclusive Magazine where real hip hop lives.

DANTE SIMMS:

OMG,BROKE PPL ARE FUNNY.ALL I ROCK IS EVISU,LRG
BATHING APE AND ARTFUL DODGER.WHO CARES IF DUDE IS GAE.I DIDNT KNOW HOW HE EVEN LOOKED TILL NOW,"AND BY THE WAY" THE CHAINS ARE VERY
FRESH INDEED,PURE OLD SCHOOL,YOU NEW FOOLS.
MATTER A FACT 'IF YOU WERE BORN BEFORE THE
TRANSFORMERS CARTOON WAS IN THEATERS' "NOT NOW"
THEN YOU DONT COUNT',PERIOD.AND ANYWAYS IT LOOKS BETTER THAN "YOUR" FAVROTE RAPPERS JEWELS

DANTE SIMMS:

I MENT "AFTER THE TRANSFORMERS" SHEESH!

smashie:

Fuckers r always hating on everyone das y yall wnt amount to shit but the lame fckers u r!!

white cracka:

u guys are makin fun of this guy for showin off his money? the clothes are sick what are u fools doin? sellin drugs? wannabe footballs players basketball players or the big gangsta rappaz lol FOOLS punk bitches

RICO:

To the dude who said he buys stock bonds and reserves...yeah flash a bond to a lady and see if she drops her panties...Yeah exactly!

You pull up in a nice clean whip, have nice gear and fresh shoes a little bit of ice. Women drool...that's what its about right? Unless you like men...Maybe

LRG is a innovator and has been in the past 3-4 years indeed it started off for skaters but branched out like everything else into hip hop and thats not by corny ass white people pushin the product thats by the masses. I've rocked LRG since 05 before it was hot to wear track jackets again and extra medium shirts. That's why you see all these brands like artful dodger, live mechanics and even the enyce's, phat farms try to copy their style and color patterns. Sometimes they use colors others wouldn't touch but it's still fly. And loved by artists, sports athlethes and regular fly mothafu*kas like myself...

RICO.

trillmatic:

LRG has nice graphics and designs but their gear is WAY TOO small for our Texas boys, down here. I wanted to buy my DJ a couple of LRG pieces but the shirts were too short and not exactly cut wide in the shoulder.

I have mad respect for designers LRG,ECKO and Coogi because they have held their ground at respective times over the past 20 years in the Urban design market.

I was not feeling ol boy because he lacked swagger but had much brag. I have one name that crushes EVERYONE - NIGO.
Now, when your jewel game is like that - on some original type-sh*t, then you have right to brag - but notice, Nigo NEVER brags.
That's why his swagger is so sick. He just creates,shines and remains mad humble though his net worth rivals most people in their 30's.

Who do we rock in Texas?
Obey,Bathing Ape (Authentic) & Artful Dodger.

In Austin, Texas, we rock local designers like Narcissis.Urban.Couture, FO SHO CLOTHING, Top Dollar Clothing & T.R.E.d.E.E.P INC.
When you know your designer, you have things that are made especially for you and your crew.People can only jock your swagger - no jacking.

Be a trend setter. That will set you free.

Trillmatic - Austin's flyest female Deejay!

L.A. Fresh:

Tight chains

binary_star:

A lot of you guys are just waaaay too into fashion.

ron art:

need to keep that chain tucked in, or stay in his safe haven of metro-men.

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Anonymous:

FUCKING HATERS... BITCH IF YOU DONT LIKE LRG DONT FUCKING COME TO THIS PAGE AND START HATING CAUSE YOU BITCHS DONT HAVE A FUCKING LIFE.. GET MONEY FUCK HATERS GEEKS

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