I think this is something that has been said over and over again. But for the sake of reminding those who seemed to have forgotten, allow me to reiterate: New York City is responsible for its downfall.
"New York took a hit when everybody started getting money," Jadakiss said in an interview with Hip-Hop Game. "Everybody was doing alright in record sales. Everybody had some success but then the ego started playing a part. From then, nobody wanted to do songs with each other. N*ggas were on some, 'I'm not f*cking with that n*gga. I'm not doing that!' That hurt everybody in a whole and everybody stopped dropping albums."
No, it wasn't the digital era. No, it isn't the digital era. Every time a rapper comes out and flops, columnists/bloggers holler "SALES ARE DECLINING DUE TO DOWNLOADING!" when, in fact, if Kanye can do it, and if T.I can do it, and if Jadakiss can do it, then what's the excuse? There is none. In fact, these rappers themselves are the ones to blame.
I'm not saying the digital downfall isn't an issue. It most definitely is. But dudes need to stop using the PC and handheld gadgets as a scapegoat. The dominating factors here are lack of ability to make good music, rappers like Joe Budden running out of swag and resorting to pimping his girl -- online -- (smh), New Yorkers not supporting their home town, and people like 50 Cent, who did a damn good job at promoting "beef before release," making n*ggas mad at each other, and all that other "Gossip Girl" sh*t. And also, we have Mr. Jackson to thank for the "First Week Sales" trauma that has basically killed the labels' willingness to work with an non-ringtone artist who doesn't push more than 100K in the opening week.
Now, speaking on the industry as a whole, I blame the South. Point, blank, period. You cats can't even listen to Illmatic without a dictionary. Forget reading-- some in the South speak the worst form of English possible (next to England English). You also seem to believe that rappers in the South started rocking "grillz" first. And now, four horrifying years after the South was at its height, your region is STILL putting out the SAME old acts. T.I. Lil Wayne. And um... Soulja Boy, if he counts. **shudder**
Remember that ridiculous "Source" cover reading "Don't Mess With Texas"? Yeah. That nonsense was exactly three dreadful years ago (sorry, Riz). Every last one of those rappers, including Chamillionaire, UGK, Slim Thug, Lil Flip, Mike Jones ... GONE. A few are still trying to keep their heads above water. But are still nonviable. Null. Void. Nada. Nothing. Which is how I prefer it.
I know this column didn't start out talking about the South. But f*ck it. I started it. I'm going to finish. The South sucks. You sabotaged the house that Herc built. But unlike Ruth's house, hip-hop won't get the funding for a new stadium. Thanks.
So, in conclusion, yes I agree with Kiss. But to me it's more than n*ggas acting like a bunch of girls.