But first, someone put me on to all the comments I got about that Rick Ross baby mama porn video. I got a lot of emotional/excited/"explosive" responses for thinking it was 50 Cent in the vid. My bad. Glad all you dudes out there know who's ball sacks those belong to. Be mindful of how serious you get over another man's knots. Just reiterates a lot of what goes on behind the scenes in hip-hop. Not a good look.
In any event, it's been three years since Busta Rhymes released '06's The Big Bang, after months of extensive promo spending. Which probably put him in the snake pit. Especially since his album didn't do as good as expected. And you can tell high expectations were put on that album with all the money they put into garnering buzz.
In fact, I think that's one of the LAST rap artists I saw that got REAL, HARD CORE PROMO (OUTSIDE OF THE 'NET) for their album.
Now, it's 2009. And Busta is back-- officially, I suppose (after maybe two or three failed attempts). Between '06 and '09, the game has changed. For the worse. Do they even play music videos on BET anymore? MTV had to terminate "TRL" because they lost all their views to Youtube.
I don't care what anyone says, internet promo is just NOT THE SAME as radio/TV airwaves. It doesn't even come close. So while it can be accepted that you may not get a video spin due to shifted circumstances, you'd better get your song on the radio.
I'm veering off topic here. Check out Busta's (very recycled) proclamation:
"The album sounds like the substantial hip-hop that has been missing from the game for a long time," he told Boston Herald. "That traditional boom bap - hard kicks, hard snares, solid bass lines, records that sound real melodic because they're very incredibly structured songs, very lyrical records. It's the well-rounded balance of what a real hip-hop album is supposed to feel like."
So what else is new? This is what most NYC rappers have been saying ever since the day the n*ggas took over. Nah. Not back in the Dr. Dre days. Well they have been complaining about rap being wack since the '90s. But what I'm referring to is the more recent times, as in back in '05-- the year of hip-hop doom. The year the porch and watermelon bamas took the wheel. I do, however, agree with this:
"I love to hear myself all the time," Busta said. "I love to hear myself in the club, I love to hear myself on the radio, I love to hear myself in people's house parties. That's the most addictive drug to me. So as long as that fire is in me as a fan, you're gonna continue to get fire from me."Maybe I don't agree with the last sentence. Surely he can't be talking about that "Arab Money" sh*t. Which I think is something he's very proud of.