Written By SOHH Reckless
Joel Ortiz isn't one of my favorite rappers, but he's one of the few that came from the bottom, got signed major, and didn't sell out.
Joell Ortiz- "Memories"
After confirming his release from Aftermath in the beginning of the year, the Bronx rapper has only seemed to push himself harder and harder. This go-round, he got with the very popular Rik Cordero to get this video put together.
I'm still trying to understand what happened to Dr. Dre and Aftermath. As a legend in the game, I would have expected for him to be one of the firsts to represent artist development. Or perhaps it was that Ortiz couldn't make a hit song to save his life. Look at Cory Gunz, another top-of-the-line lyricist. He's been signed by both Hov and Tommy Mottola, and is still sitting below the radar. In other words, if you can't make a hit commercial record, your level of rhyming skill doesn't matter.
In any event, although I don't expect Ortiz to strike gold or sign to another major label-- which he probably won't do for his own good-- I do respect the fact that he hasn't let the downs of his career discourage him from the will to keep trying.
[Editor's Note: The views of this blog do not necessarily reflect those of SOHH.com]