Written By SOHH Reckless
A while back, I said this whole "Hi Hater" thing was genius. The hook is crazy catchy and the logo is undeniably distinct. And there are a million and one ways to market this idea.
I thought this song was kind of on the annoying side when it first began to get major spins. Or maybe it was just the hook. But then the buzz began to circulate heavier and heavier every week. Now it's all over the place. And then at the Harlem book fair, there were vendors selling fake, generic-looking "Hi Hater" t-shirts, while the Mgmt, Inc. crew (shout out to Sarah) sat at their booth cashing in on the real deal. And on top of that, some so-called author who wrote yet another "ghetto" book changed his Hustle Publishing logo into "Hustle Hard." I guess he was too hood to know about trademark litigation. What more can you expect from a writer who inks a book full of grammatical errors, like most of those stupid street novels.
But I mean, I have to give it to Maino for coming out with something different rather than pulling a Fat Joe move and biting off some Dirty South sh*t. He's been doing this for a while and finally found a record that's all his own.
And now for he remix:
[Editor's Note: The views of this blog do not necessarily reflect those of SOHH.com]