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Lebron James.jpg

Somehow Lebron James' Cavs have the Detroit Pistons on the brink of elimination from the NBA Playoffs. Yet even though their series ain't over yet, there is a clear winner in this game - Nike Basketball.

With all their "We are all witnesses" spots during every game break, I feel like this playoff broadcast is really a long Nike commercial, featuring a basketball game every once in a while. In typical Nike fashion the commercial is way over the top and dramatic. They show the city of Cleveland preparing for the Cavs in the playoffs by painting their children's faces with Lebron's jersey number and proudly showing off their "witness" t-shirts. Walk into the living room at the wrong moment and you'd think this was a religious cult prepping for the arrival of their saviour.

But that's probably what Nike's trying to get across.

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