One of the worst dirty tricks in media is when a company purposely tries to create a volatile situation that will offend people and boost ratings, only to publicly apologize for it later and fire the person who they hired to stir up the controversy. Some call this disgusting game an "apologevent", and it's practiced by a range of "ratings over reason" media outlets, including television networks, and the online versions of some hiphop magazines. Now, New York's new #1 hiphop station, Power 105 is the latest to be guilty of it.
Last year Power 105 hired shock jocks Star and Buc Wild to use their toilet humor bring up the ratings for their morning show. Star delivered, and his show carried the rest of Power to the top spot for urban radio in New York. Now, SOHH reports Star has been fired for making racist and threatening comments about DJ Envy, a rival morning show DJ at Hot 97, who has an Asian American wife and child.
The blame can't rest on Star alone. The execs at Power knew what they were getting into when they hired homey. Star used to sling his grime at Hot 97 a few years ago, and was suspended from the air multiple times for antics like running skits that made fun of Aaliyah's tragic death. Power wasn't just aware of Star's low brow humor. Instead, his coarse joking was the very reason they hired him. And now that he's done their dirt, they want to sacrifice him and expect the public to be satisfied with that.
Instead, the management at Power 105 should also be held responsible,
starting with the firing of their program director, Michael Saunders. Until that happens, you can expect Star to be replaced by another host who will come in with the same raunchy agenda, or be coaxed into it by Saunders himself the management.
Let's be clear about this - Star was fired because of the community pressure that's coming against Hot 97. DJ Envy's wife, Gia Casey and New York City Councilman John Liu, along with other local leaders put out a media advisory arguing that Power broke FCC regulations and called for Star to take the hit. If not for that, Star wouldn't have just slided, but probably would have gotten a bonus from Power 105 managment. He's said worse things on air since he's been at the station, and it didn't seem like Saunders or anyone else there really cared. Until now.
For those of you who haven't heard the remarks that got Star in trouble, read it on today's Ya Heard.
What do you guys think? Who should be held responsible for this mess?
UPDATE: It seems that their old program director Saunder was already fired for a payola scandal.