Nike Goes Overboard With Lebron James Commercials

| 894 Comments

Lebron James.jpg

Somehow Lebron James' Cavs have the Detroit Pistons on the brink of elimination from the NBA Playoffs. Yet even though their series ain't over yet, there is a clear winner in this game - Nike Basketball.

With all their "We are all witnesses" spots during every game break, I feel like this playoff broadcast is really a long Nike commercial, featuring a basketball game every once in a while. In typical Nike fashion the commercial is way over the top and dramatic. They show the city of Cleveland preparing for the Cavs in the playoffs by painting their children's faces with Lebron's jersey number and proudly showing off their "witness" t-shirts. Walk into the living room at the wrong moment and you'd think this was a religious cult prepping for the arrival of their saviour.

But that's probably what Nike's trying to get across.

What do ya'll think of this commercial?

894 Comments

great marketing campaign. Ugly as phuck sneaker....

I like it. Has that old MJ Air Nike round championship time "feel" to it. Now lets see if he (they) can produce.

are you stupid or something.
Have you seen this nigga play.

Lebron James is a musical genius.

Ya'll wasn't talking that shit when Jordan was around.
Let NIKE give this nigga his props cause if they win the title you will have to shut the phuck up.

Lebron is the next NBA show and prover

i dunno.. maybe your not a labron fan... but I'm sure if you were to visit Cleveland and it's sorrounding cities, you'll probably see that they're all caught up in the hype..
and why not.. Labron is becoming a hometown hero... why not celebrate it.. even if it's Nike supplying the party favorites...
Besides the NBA needs another star to bring back the fans they have lost in the past years and IMO Labron is spearheading a renaissance of good 'ol fashion fundenmentally sound basketball.
and this is coming from a Boston Celtic fan.

LeBron needs to learn how to play on the ball defense to become an all around player. I won't compare him to MJ because it's not fair to either one. I figure once LeBron learns the whole game, he'll be able to will his team to a championship.
BTW, amyone from OHIO? Wassup with the dude Ray Cash? Philly is bumpin' that jawn "Bumpin' My Music" and there's this version that has Jay-Z, Scarface, and Bun-B on it. That shit is FIRE!!!!

Truth be told Lebron James has some areas he can improve in namely defense but that being said he is still the best player in the NBA right now!!!

Tell me one person in the NBA you would
trade for him. Nobody!!!

That being said let the king reign and
let Nike proclaim his arrival to the world.

I can't believe detroit is down 3 games to 2...

good commercial

Stop Hatin nigga, who u want Nike to make Commercials for?!? Tim Duncan?

Cleveland will win this series. Detroit is a better team, but Cleveland wants it more and LBJ is the most exciting player in the NBA. Detroit is booooooooring to watch.

Whoa!! whoever wrote this Article is just a true hater...The Pistons are happy that they're playing the Cavs...this is all about lebron..no1 cares about Rash!t wallace or ben, or chauncey, or rip...if it wasnt for lebron & the cavs, the pistons would still be playing on NBATV..but since they're playing the CAVS (cuz every1 wanna see lebron) they get to be seen on ESPN, TNT, & ABC..its about lebron not the pistons

im rootin for the underdogs. go cavs!

A even though I am from Columbus, OH its still good to see that Cleveland is doin it big. I mean there was a lot of people that thought that the Cavs would lose to the Pistons in the first 4 games and I have to be real I did not think they would make it this far. Then u got Ray Cash holdin down the city and his song "Bumpin my Music" is doing it big. Then Bone Thugs is comin back out so its not just lookin good for Cleveland but all of Ohio.

Whoever wrote this article is obviously not a basketball fan.

Lebron James isn't just the new Jordan, he is the new greatest basketball player of all time.

Believe it, learn it, witness it.

King James

All I will say is no defense and no hand check rule. The NBA rules on this guy is a joke. Touch him foul, knock another guy in the face..no call. He is not the next Magic, MJ or Larry Bird. He is in the group of "hopeful" players Kobe, Grant Hill, KG and Vince Carter. Them guys all had the hype and when they relaxed the rule Kobe scores what MJ did right but look at the defense in the league now. Today's players are great athelets but bad students of the game. MJ is the best. Lebron couldn't hold Oscar Roberysons jock strap. The league needs to promote the franchise not franchise Lebron. If he fails off the court or on it the NBA will still keep sliding in the likeablity status. They need to not start rookies and put them throught the D-league with old school coaches and assistant coaches who teach the game the right way. Jordan had all the fundlementals when he stepped in the league. Every summer he worked on his body to become stronger and also work on a defensive and offensive move to introduce the next year after his 8th year no one could touch him. 8 years and he is the best to have done it. Nike needs a face with some game, that is just business. The players need to master the game inside in out because really European players are better at the stlye a game institued now. Finesse ticky tack west coast ball. The real game is from the East coast with hard sets and stingy defense. New York has one of the old time greats and they won't to fire him. You could sit all the greatest coaches from any error and they couldn't get through that bunch. They really need a team leader and keep the intergrity of the locker room from the eyes of the world. Meaning when your feels get hurt don't go snitching to the media. A after Lebron gets a rap sheet he has to do the Kobe PR thing then you will look for your next idol to bow down to. Detroit is getting robbed now because the refs are calling the game lop sided. New Jersey should have won and Detroit should "have won" see what I tell you this is going to 7 with the statment at big nose Lebron "stuttering Lebron" will be back next year. But the media markets really want to see Lebron and Wade in the East finals And Dallas and Phoniex. Those are what the money machines want. This game sucks and so do these ppl crying for a next Jordan. There is no next Jordan their will be another great player and this guy ain't it. Beside the next great player will be from Carolina....just watch...just watch. HOLLAR.

I know this is about Lebron but I gotta say it.....

Deeetrrrrooittt Basketball!!!!!!

Go Pistons!

All hail King James

FUCK LEBRON!!!!!

Wizards should have whooped they ass. Lebron wasn't doin nothin! Don't believe the hype. I'm a witness!

I don't know what the fuck wrong with Detroit, but Cavcs sure as hell ain't goin all the way!

Please don't stone my yall, but I stopped being a fan a long time ago. Now I only go to games when my company gives me free tickets. I never watch on TV.

If LeBron is the man right now, why do I keep hearing about Kobe scoring like 300 points a game? Yall tell me cause I really don't know. Who's better, LeBron or Kobe?

why would u compare lebron to mj. lebron is better than mj. mj is the most overrrated player in nba history. i can name 10 players better than mj.
allen iverson
kobe bryant
magic johnson
hakkim olajuwon
karl malone
tim duncan
lebron james
dewayne wade
john stockton
jason kidd

the commercial is cool. but the shoe is ugly as all hell. as good as lebron is, his shoe doesnt match his talent

You're a FAG and this blog sucks... WHERE THE FUCK IS MR. Irrelevent? At least he made me have enough emotion to write something down worth a shit. Give up and go home COWARD!

YOU TOLD NIGGA AS NIGGER HELL YES.

NBA is phixed, thatz right, phixed. They need a great player rivalry and since carmello aint going to be in the finals no time soon, the league wants lebron to go up against d-wade. they had a great head-to-head match up during the season, both scoring 40 points and lebron scored more and got the trip-dub and the win.

detroit hasn't been playing that poorly, but the league knows Sheed wallace is the key to the pistons' success. (anybody knows that, when he came to Detroit, they immediately became a contender) The refs are putting Sheed out of commission with fouls, and if he is riding the bench, then detroit sucks. Sheed had 3 fouls, 5 fouls, and 6 fouls (fouled out) in all the the cavs' wins.

if sheed dont play, pistons lose! im no witness! d-wade is better than bron bron. check the resume nigga!

FINALLY ITS HAPPENING FOR CLEVELAND, SHUTUP DETROIT SHUTUP WASHINGTON YALL GONNA BE WATCHING US HOIST THE TROPHY CRYING ABOUT IT

WWWWIIITTTTNNNNNEEESSSSSSSSSSS!!!!!!!

To Bird,

Coming from a girl who loves ball and both players.

Lebron is the better player overall, because he is not a ball hog like "give me the ball" Kobe. When comparing the two, yes both can make those game winning shots and both have very good ball handle, but who wants to see a whole game with only one guy making the shots. At least Lebron assists during the game to help get the W. Just take the last game against Detroit, who passed the ball to win. Kobe is just in it for himself

They gave the nigga 90 mill to endorse they shit...what did you expect? He's 21 years old DESTROYING NIGGAS!!!! Name anyboby that can do what he can at that age....Magic maybe, but he couldnt jump as high or run that fast.....We ARE all witnesses

I THINK DARNELL HIGH ON HAPPY STICKS OR SUMMIN TLKIN MJ OVVERRATED ROOKIE OF YR,2X SLAM DUNK CHAMP,MULTIPLE ALL NBA 1ST TEAM,2X DEFENSIVE PLAYER OF YR,5X MVP,6X NBA FINALS MVP,6 RINGS,2 GOLD MEDALS,1 NCAA CHAMPIONSHIP,14 TIME NBA ALL STAR STARTER(THATS EVERY FUGGIN YR HE PLAYED) AND HE WAS TOP VOTE GETTER LIKE 13 OUTTA THOSE 14 MJ TOOK NBA WORLDWIDE EVEN IN THE MOST REMOTE AND SECLUDE PLACES ON EARTH AND U SAY HE OVERRATED ESP W SOME OF THOSE PEEPS ON YOUR LIST?????? FUGG OUTTA HERE!!!11 P.S. SLAM MAGAZINE,ESPN AND EVEN THE NBA SAY HE THE GREATEST INCLUDING THE PEEPS ON YOUR LIST LOL FUGG OUTTA HERE!!!!!!!!!

why would u compare lebron to mj. lebron is better than mj. mj is the most overrrated player in nba history. i can name 10 players better than mj.

Posted by: darnell at May 19, 2006 09:47 AM


Now this is really the most stupid comment I have read on this web site. MJ change the game of the basketball as well as the NBA. All of those 10 players you name have are good but better than jordan...Stop smokin Lebron James wears #23 because of MJ. The slam dunk contest is not even the same after he won it. Lebron is good...very good but Jordan is a Legacy not just a Legend.

Lebron almost got SHUTDOWN when Arenas from the Wizards clotheslined his azz....

Man, the young boi is a BEAST! Phuck who ever else think other wise! I hope they do beat Detriot! Foreal!

I AM A FUCKING WHITNESS

THIS KID IS THE GREATEST THING TO EVER PLAY BASKETBALL POINT BLANK

WE HAVE TO THANK KFC, ROY ROGERS, BO JANGELS WHAT EVER CHICKEN WITH STERIODS IS BEING SERVED IN Cleveland TO MAKE A 21 YEAR OLD MAN BE 6'8 245 OR WHAT EVER HE IS HE WAS THAT BIG COMING OUT OF HIGH SCHOOL

I;M A WHITNESS HE IS THAT GREAT

I WAS BORN IN 1981 PLAYIED BALL MYSELF AND STUDIED THE GAME

IF I HAD TO DO A DRAFT WITH ALL THE PLAYERS I'VE SEEN IN MY LIFE MY LOTTERY PICKS WOULD BE LIKE THIS

1. KING JAMES
2. AIR JORDEN
3. SHAQ
4. T MAC
5. KOBE ( ALMOST FELL OFF THE LIST FOR THE SHIT HE PULLED IN GAME 7. THE 81 POINTS WAS CRAZY
6. AI
7. DIRK
8. MAGIC
9. D WADE
10.HAKEEM ( ROCKETS)
11.BIRD
12.J KIDD
13. HALF MAN HALF AMAZING
14 PIPPEN
15. REGGIE MILLER
16 RAY ALLEN
17. WEBBER
18. GRANT HILL
19. d HOWARD ( HE'S YOUNG BUT HE'S GOING TO BE ONE OF THE BEST
20. DARRICK COLMEN (THATS RIGHT HIS TALENT WAS B4 HIS TIME
21 BARKLEY
22. YAO MING
23 LARRY JOHNSON
24. KARL MALONE
25. DREXLER
26. D. WILKENS
27. STEVE NASH
28. JAMES WORTHY
29. KG
30 A. WALKER

Darnell is fucking wack! MJ was and will remain the best to play the game. He fucken dominated the NBA....Not to say Lebron aint good but he still got a long way to go... Reppin MJ and the CHI to the fullest...ONE!!!!!!!

This is an interesting topic. I actually like Lebron but I think he's a few years off from greatness. He has all the tools at an earlier age than Jordan. LBJ just needs to work on understanding the defensive side of the game. From an offensive standpoint, he allows the game to come to him and trusts his teammates.

As far as Nike goes, it has been awhile since a player lived up to all the hype. The shoe game is about being associated with a winner and Lebron certainly embodies a champion minus the rings to show for his greatness. If you think this is bad, wait until Bron-Bron wins a ring. Nike is going to change their name to James Athletics.

I agree with the statement that someone made about the rules being changed to suit the teams who run more. Teams like the Spurs, Pistons, and Clippers are not sexy match ups for the NBA Finals. I have seen a number of questionable calls throughout the playoffs. I am particularly upset because the refs are not allowing the Spurs to play their smothering style of defense. Nowitski has flopped more than usual and one game he went to the foul line over 20 times. None of the NBA Legends got that many calls...

It's not even that serious. It's just a commercial

Whoever said that Michael Jordan was overrated is crazy.

The only person better than MJ was Bill Russell. Bill had 10 rings. Jordan only has six.

But Lebron is the best thing since Jordan. No knock on Kobe, because he's up there too.

Some of yall are some real haters!!!!
First Lebron is not better than MJ whoever said that is dumb as phuck!
however at age 21 lebron is better than MJ at 21, I give you that. But if you think LB is better than MJ you obviously don't see how much every other player other than Pippen,Rodman(who can't score) and Horace grant sucked and were never heard from again.
and you can't compare Lebron to Kobe?
their great players but Lebrons gift is passing and Kobe gift is scoring.And if LA ever had a real freaking pt guard he wouldn't have to hog the ball. Be serious LA has no bench and acouple of players that shouldn't be in the league. I'd drop 20 on that team and I can barely tap(the jumpers wet though!)
when he scored 81 they were losing till he went nuts dropped 55 in the 2nd half.
haters!! you can't compare em
everyone prefers a passer over a scorer So I look at like this. Its about need if your building a team and you really need scoring and have a good pt gd. you'd be a fool to take Lebron over Kobe. Scoring does help alot because it makes weak players and shooters get better & more open shots. Look at bill cartwright,bill wennington toni kukoc and Luc Longley. think about that big contract Derek Fisher got. Now notice Smush Parkers numbers trust me he still sucks!

Last the Commercial is hot and the reason it's still on going is because Lebron is having success in the playoffs if he was struggling they'd discontinue the ads. I love Lebron the kids a freek of nature. Before the playoffs he was talented player who could pass his azz off. Now I see him learning how to win. The refs suck but can't be madd at him! stop hatin if he was in your hometown you'd be thrilled. Big up to cleveland, its been a long time for cleveland to get excited about basketball.
When its all said and done Lebron Kobe will be legends. Why cause their both winners. I don't see that in alot of other players.
and someone needs to force him to do the Dunk contest. If you can grab a quarter of the top of the backboard then there somethings you can do people haven't seen yet.

Face the facts..Lebron is the truth...no other person has accomplished what he has in such a short time...can u imagine a highschool kid that was able to turn around an NBA franchise in 1 year?? not even garnett was able to do that...

now about teh jordan thing..jordan is the man..no one can deny that and all the other players that are being compared to him are not on his level as of yet and most likely will never get there...if they were..we would not be talking about lebron..

I hope they beat detroit cause I can't stand them but lets face it..bron is the truth..

Betta then Jordan?? This must be the 18 and under blog. Its so much blasphmy on here yall should be Stoned! Dude can play, we all can see that. Put him back in Jordans day and he maybe top 10, bottom top 10. The NBA yall see today aint the same as it was 10 years ago. They actually played defense and still scored 100 points. 10 yrs from now yall might be able to say he on jordan level. The league tryna make him a poster boy, but I hear yall talkin. When he do what Jordan did { championships, gold medals, defeat every great player of his time} then yall might have a point. Oh by the way, Jordan aint Nike, dude a brand. A 100 mil a year brand. Lebron aint even doing Gatorade yet. Betta then Jordan??

He get a "A" for effort

this aint no different then chicago and mickeal jordan with his commercials and statue round the chi and why u hatin nigga Labron disearves this shit I mean did u see the pistons the best winning record of the year in the nba sayin at the bigging of the season we pissed off we gonna kill all these teams and get whats ours now look at them u can tell in the playoff games they scared sorry Richard Himmilton but u are lookin kinda scared bra Billups I dont know whats wrong with u. Prince needs to start swatin labrone and Rasheed Wallace you need to be quite for real. Big Benni Wallace you the only one doin ya thang as far as im concernd oyea and my nigga Mc Dice was slicin and discin niggas last game against 7 feet cats in the center. The only way they can beat Cavs if Rasheed Wallce shows up and get better rebounds the the over team. They also need to learn how to guard Lebrone James better and be clear on assist pattern on deffense.

He's better then Jordan by the age. I mean do you think Jbone can hold lebrone James at the same age?

I hope Cleveland win so they can shut these haters up, its Cleveland Ohio intel I D.I.E

its just a damn commercial. Its not that serious. But his shoes have all been ugly though.

Gotta question. Where was all these clevand fans 4 yrs ago, when they was bottom of the league? Band wagon ass niggas. Betta then Jordan?? Blasphmey

The NBA needs to slow Nike down with all that LeBron shit during the game. Niggas is startin' to think this shit is fixed. EVERYBODY knows Nash ain't the MVP. Dallas can ONLY score by freethrows in the 4th quarter (and still gets bullshit calls to win games against the champs). LeBron is becoming the new Jordan in more ways than one.

Truth be told Lebron James has some areas he can improve in namely defense but that being said he is still the best player in the NBA right now!!!

Tell me one person in the NBA you would
trade for him. Nobody!!!

Steve Nash baby. Makes everyone great on the court period!

You dont' understand. I'm from Cleveland, and he is our Savior. He is the only good thing Cleveland has ever had, so don't hate on the next Jordan.

With all due respect, and he deserves every bit of it, LeBron is NOT the next MJ, duke came into the league making a name 4 himself, the next MJ tho, is Dwayne Wade, but when it'over and done, I cee both of those cats ending their careers with no less than 3 rings. I understand the league is looking 4 the next MJ, but they need 2 understand that Mike can't come back, so they just have 2 move on wtihout him

I AM THAT DUDE & I APPROVE THIS MESSAGE.

Truth be told Lebron James has some areas he can improve in namely defense but that being said he is still the best player in the NBA right now!!!

Tell me one person in the NBA you would
trade for him. Nobody!!!


Steve Nash baby. Makes everyone great on the court period!

Posted by: Json at May 19, 2006 02:03 PM

^ ^ ^ ^ ^ ^ ^ ^ ^ ^ ^^ ^ ^ ^ ^ ^ ^

Why is Dallas giving San Antonio (I'm a Spurs fan) so much hell after getting rid of Nash? Devin Harris is the reason. He has Tony Parker's speed, willingness to play defense, and decent mid-range jumper.

Nash is not better than LBJ. Bron can play the 1,2,3 positions on the floor.

All I gotta say is $90 million....

fuck everybody on this blog. yeah i said mj is overrated and i meant it. get off that nigga's dick. he aint god. he a swagger jacker. he stole his game from dr.j. where do u think he got those damn dunks from dickheads. he doesnt have the most rings, bill russell does, he doesnt have the most points karrem does, hell karl malone does. at 21 lebron is better than mj ever was. the only reason half of yall fuckers like mj is because of his ugly ass shoes! fuck that nigga. i give him props because he was the best at a time in league when really no one was great except for domonique, barkley, olajuwon, drexler, pippen, malone, stockton, shaq was a rookie, and bird was about to retire. mj wasnt shit without pippen and phil jackson by his side. just like kobe will never win another ring without shaq. mj is great. but nobody on this god damn blog can tell me mj has more heart than allen iverson. he the truth. AI nigga! mj is is one of the best, i give him credit, but, im not kissin his ass. chi-town needs to realize pippen & phil meant more to that team than he did. mj will admit that. the baby bulls have game too. jordan is retired. hes not comin back. lebron, carmelo, and dewayne are new stars. let jordan play golf and sell his ugly shoes.

fuck everybody on this blog. yeah i said mj is overrated and i meant it. get off that nigga's dick. he aint god. he a swagger jacker. he stole his game from dr.j. where do u think he got those damn dunks from dickheads. he doesnt have the most rings, bill russell does, he doesnt have the most points karrem does, hell karl malone does. at 21 lebron is better than mj ever was. the only reason half of yall fuckers like mj is because of his ugly ass shoes! fuck that nigga. i give him props because he was the best at a time in league when really no one was great except for domonique, barkley, olajuwon, drexler, pippen, malone, stockton, shaq was a rookie, and bird was about to retire. mj wasnt shit without pippen and phil jackson by his side. just like kobe will never win another ring without shaq. mj is great. but nobody on this god damn blog can tell me mj has more heart than allen iverson. he the truth. AI nigga! mj is is one of the best, i give him credit, but, im not kissin his ass. chi-town needs to realize pippen & phil meant more to that team than he did. mj will admit that. the baby bulls have game too. jordan is retired. hes not comin back. lebron, carmelo, and dewayne are new stars. let jordan play golf and sell his ugly shoes.

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