Late last week Lupe Fiasco's debut album got the Yousendit treatment and was leaked via dozens of message boards, blogs, and backroom AIM convos. Atlantic, the label set to profit from a proper release of the "Food and Liquor" album in May has been going bananas trying to put the genie back in the bottle, while Lupe has been resigned that his career will be further stalled by a scrapped release date.
I say stop the nonsense. Common's platinum album was "freed" on the net wires weeks before the real one dropped. And I had a Kanye mixtape of "College Dropout" that included pre-mix versions of almost all the album tracks, plus some that didn't make the sample clearance cut. Yet I still went out to buy the official-official.
All Atlantic has to do to make kids buy the album is include a DVD with some of his videos, an interview, and footage of him skateboarding and buying something from a local Chicago food and liquor. That ain't so hard to do, and it's not original either. For years Interscope has been including throwaway DVD's with their important releases to secure top first week spots on the charts, word to Eminem and 50 Cent.
The folks at Atlantic need to get their Elliott-on and swagger jack that strategy from Interscope, instead of kick, pushing Lupe's album date back. If the album is good, it will sell. What do ya'll think?