Over a decade ago Ego Trip was launched as a fresh, irreverent hip-hop voice amongst the self-important world of music magazines. It was run by a multiracial crew of writers including Sacha Jenkins, Chairman Mao, and Elliott Wilson, who is currently the assistant director of marketing for Interscope Records (which includes being editor-in-chief of XXL Magazine).
Ego Trip’s irreverent humor and view of hip-hop within the wider realm of pop culture made the mag a must read amongst the hip music fan. After a few years Elliott and his crew shut down the magazine but stayed together to write books, such as "Ego Trip’s Book of Rap Lists", and the "Big Book of Racism." They’ve also produced some VH1 specials for rap fans who are too old for MTV but haven’t yet retired into jazz.
Now, with Ego Trip long out of the glossy game, the big question is, where can a hip-hop head get his alternative fix for everything rap-related? Enter: “hip-hop blogs.â€