Over a decade ago Ego Trip was launched as a fresh, irreverent hip-hop voice amongst the self-important world of music magazines. It was run by a multiracial crew of writers including Sacha Jenkins, Chairman Mao, and Elliott Wilson, who is currently the assistant director of marketing for Interscope Records (which includes being editor-in-chief of XXL Magazine).
Ego Tripâ€™s irreverent humor and view of hip-hop within the wider realm of pop culture made the mag a must read amongst the hip music fan. After a few years Elliott and his crew shut down the magazine but stayed together to write books, such as "Ego Tripâ€™s Book of Rap Lists", and the "Big Book of Racism." Theyâ€™ve also produced some VH1 specials for rap fans who are too old for MTV but havenâ€™t yet retired into jazz.
Now, with Ego Trip long out of the glossy game, the big question is, where can a hip-hop head get his alternative fix for everything rap-related? Enter: â€œhip-hop blogs.â€