How to Market to a Hip-hop Blog

| 7 Comments

I get dozens of emails every week from companies trying to promote their products on my blog. Many other hip-hop bloggers get avalanched with the same pitches.

I love getting free stuff and pointing my readers to the latest "hot thing" out there, but wading through all the crap to get to the cherries sucks (no karamo!). I'm sure my blogging brethren feel the same way.

So here's some helpful advice to all the PR people who want to market their music and services to blogs.

Rule #1: Make sure what you're pushing to a blogger is good, or they just may make fun of you.

Case in point- recently Nike signed up 20 bloggers to design their own sneaker using their iD service, and have readers vote for the best design. One of those invited, Jay Smooth of Hiphopmusic.com turned Nike down. Instead he wrote about Nike's sweatshops on his blog!

Sure, companies risk bad press when tying to market themselves, but bloggers can be so vicious about it. Do you really want to send your artist's corny video to Ron Mexico to be peed on? Check yourself, 'fore you wreck yourself.

Rule #2: Bloggers are real people.

Most of us are writing during the lunch break at our real jobs. Don't expect us to read your press release. Just send a link to some audio tracks or a website that we can scan.

That's it for now. Anil Dash has more.

7 Comments

we just wanna send u one of our products from hip hop africa we have been based on the caves now we feel we have to bring our mistic rhymes to people send requirements for your blog on the above web

man l hate mufuckers like you, who make fun of Africans, thinking we live in the bush or in trees. l know you write it as a joke and we supposed to laugh at it, but if a white man says the same thing to you blackman in the states, you be already on some shit. Like jay z in girls girls, when he says that this african chick wants half, but when he found her, she was dead broke and naked, man this is the shit that makes me think what idoits you niggaz is. l know this is out of topic, but l had to address this coz black americans ae the worst people when it comes to treating africans badly.

that nucca,

Im sorry to hear you feel that way about us. It is no intention of mine to perpetuate that stereotype, neither do I believe was it of Mr. S. Carter when he wrote Girls, Girls.

Being a student of comedy here in the states it is easy for me to laugh at Jay's reference to one of Eddie Murphy's jokes from his 1980's concert film "Raw". It was a direct reference to the movie in which Eddie's fictional African ex-wife asked for "HALF" of eveything after American women tainted her. The film's hilarious and you may want to cop it.

As for the rest of us Black Americans, we wish nothing but the best for our Motherland and respectfully value our distant bretheren. Please learn to laugh at our follies as you overlook any of our ignorances.

That "karamo" link is amazing.

Do not stick only to ideas try also to do things and make a change

One must pay attention to all aspects and use his judgement to determine what he choose to vote for Club Dice Casino

Check out the new album by Tunsi at: http://www.paranarecords.net/tunsi%20page.htm

REAL underground hip hop..

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This page contains a single entry by published on July 6, 2005 5:01 PM.

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