Kanye West's Video Fetish

| 56 Comments

Kanye says he wants to make a video for each song on his new album, "Late Registration". How does he plan to pay for all those mini-flicks? Kanye told Free and AJ on 106th and Park that some rappers like to buy cars, but he'd rather spend his money on music videos. Homeboy made 7 for his last album, so I don't doubt his wish to top that this time.

Is this an ego driven video fetish or savvy marketing move? As usual for the walking contridiction Kanye, it's a bit of both.

Of course he likes to see his own image appear on MTV 6 times a day, but then again so will his fans. A music video connects us to our favorite artists more than a print interview, more than a website, even more than the actual song itself. And for those not yet up on an artist, the video is the best peice of promotion that can be created. I'd still be in the dark about Mike Jones if Still Tippin' hadn't mad it into BET's ultra-rotation.

So shoot on, Kanye. And props to you for controlling your own media image through music videos.

Oh yeah, here's a link to his Diamonds video.

56 Comments

ups to kanye, i hope he does his thing with late registration. making videos will ensure his legacy will live on well after his career ends...

remember that one episode of punk'd where kanye went all crazy when the actors took his film? dude went crazy- and rightfully so. kanyeezy is as serious about his videos as he is about his music. more power to him.

Says he WANTS to, not will.... if he does, I think it'd be a good idea, because then people will know if his album's good if it's good or bad if it's bad by the time he makes all the videos, but most people will already have his CD before the 2nd single.

Ain't no way Kanye will make all those videos. Say there's twelve songs on the album, yah really think he's gonna make 12 videos. Ain't no guarantee all the songs on the album will be bangers. So I rather he make the videos for the hot Songs and leave the rest alone. But.. if all the songs are nutz, then Make the damn videos Homie.. Imagine if Nasty Nas made 10 videos for Illmatic!

FUCK KANYE!!!!

Kanyes the man and can do whatever the fuck he wants

NYK MHALS A BITCH

late registration will never be as strong as college dropout but diamonds jus goes to show that he still has some crazy hits in him to come!! Cant wait for it to drop!!

Kanye has the weakest rhymes what about the people that can rap for real? they still havent made it yet... i think kanye took it in da booty to get his contract... cuz thats all he is "BOOTY"

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In the end despite what Kanye "wants" to do, it all comes down to money. Will Colombia flip the bill to produce 12 videos? I think not, Kanye may have to come out the pocket for them if he's serious about doing that. However with urban marketing the way it is now -Kanye can make all the videos for all his tracks on "Late Registration" and then re-release the CD with a DVD of all the videos. Columbia can recoup all their billables. Sounds like Ka-ching to me.

well anyone that cant respect kanye can't respect them selves. that niggas all about good music thats been my nigga sence day 1. So bigg ups to kanye cause i belive in that nigga. So who the fuck said kanye you gay. hahaha fuck that. kanye keep them hattas behind you iight and keep ya head up. wun

50 is doing a video for every song on The Massacre. That's coming in September. I just left the Anger Management Tour. That damn 50 Cent is the man!!

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kanYEs DIRECTING SKILLS ARE VERY IMPRESSIVE..HE ADDS THAT CONTROVERSAL EDGE THAT U WOULD EXPECT IN FOREIGN FILMS...I THINK KANYE WOULD MAKE A GOOD DIRECTOR LOOK AT JESUS WALKS AND DIAMONDS ITS LIKE MOVING POETRY WITH HIDDEN MEANING VISUALLY AND VERBALLY...HIS ORIGINALITY IS SOO IMPRESSIVE BUT I DO FEAR ABOUT HIS LYRICS "SOMETIMES" BUT THEN AGAIN UVE GOT COMMON WHO OUT SHINES KANYES ERRORS!! NOT SYING KANYE IS WACK - TAKE A LISTEN TO ALL FALLS DOWN - JESUS WALKS OR NEVER LET YOU DOWN FOR 1ST CLASS LYRICS BUT HE DOES HAVE SOME TERRIBLE VERSES AT SOME TIMES..

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