"No Matter What They Say" was the first video from Kim's long-awaited second release "Notorious K.I.M.". This was not the first version of the song however, as it was originally called "Bad Girls" featuring Ru Paul and only the first verse made it to the final version due to bootlegging.
Kim had not wanted this to be her first single, but due to record label decisions, that's exactly what it was. The video was very rushed and only premiered a week prior to the release of the album, leaving little room to promote. The video featured appearances by Method Man, Redman, Carmen Electra, Xzibit, Mary J Blige and Missy Elliott. Missy actually got drunk and fell asleep under the couch used in one of the scenes.
I had only wished that this video would have been released sooner, or another song entirely for that matter. The video was good, but did not offer much in the way of promotion and wasn't as popular as it could have been given the right time. Kim looked amazing in the video and it was nice to see her dance. The video looked fun for Kim, since she did have her friends around, but ultimately it's not her best video. It wasn't what we expected after 4 years.
Click below to view the video in a streaming format!