Julia Beverly Of Ozone Magazine Discusses Ozone's Upcoming Awards Show

Based in Orlando, FL with a direct focus on southern hip hop, Ozone Magazine just celebrated their four year anniversary. Ozone Publisher Julia Beverly started the publication as a local magazine but has since established herself and the magazine to be major players in the south with a circulation of close to 100,000.

On Aug 4-6, the magazine along with TJ's DJ's will be hosting the first annual Ozone Magazine Awards Show weekend in it's homebase of Orlando.

I recently spoke with Julia about her reasons behind establishing the magazine's first awards show, as well as the rapid growth of Ozone Magazine. Here, she talks about the awards show, her partnership with TJ's DJ's, and takes us inside Ozone Magazine for a sneak peek at what she has planned for the future.

juliabeverly.jpg

SOHH: So tell me, has an award show always been on the agenda for Ozone Magazine?

JB: Actually, I've never been big on promoting events but I wanted to have an award show that would be different than some of the others out there and that's why we tied things in with TJ's DJ's. I've attended so many events where I've been denied certain priveleges because of their various rules and regulations and I guess I'm stubborn because I feel like I should be given access just because of the relationships that I've built over the years. I like to be able to roam freely and build relationships with the artists and I guess I've just outgrown attending other peoples events so I decided to put together my own event.

SOHH: And how did the partnership with TJ's DJ's come about?

JB: We've always been linked up together. What we're trying to do now is combine the whole concept of having an industry event that combines the influences that TJ's DJ's and Ozone Magazine has. We've always been linked up indirectly and we just kind of play off each other. He's the music guy, people in the south who are familiar with TJ's know that TJ's has played a part in the success of several artists like Mike Jones, T-Pain and others. One minute they're performing at TJ's then four months later everybody knows who they are. We've helped each other indirectly for a long time, we fill out each other's strength and weaknesses.

SOHH: Were the award nominees selected and why choose an online voting format?

JB: The nominees were selected by an industry panel who came up with a selection process using Soundscan and BDS so alot of thought went into the selections. There were no random picks. We wanted the public to get involved as well and they can cast their votes at Ozonemag.com.

SOHH: How can the people expect this awards show to be any different than the others that are out there?

JB: You have the BET Awards and The Vibe Awards that only pay attention to the major artists and then you have some of the independent award shows like The Southern Entertainment Awards that cater to the independent artists solely, but we wanted draw the line somewhere in the middle. We have alot of independent love as well as good relationships with the majors. Like Rick Ross, we were involved with his career while he was on the independent level. Now he's major.

SOHH: Tell me some of the specific events that the weekend will entail, from the workshops to the awards show finale?

JB: Everything's looking good. The awards show will be hosted by David Banner and Trina. We'll have performances by Lil Wayne, Trick Daddy, Rick Ross, Pimp C, Bub B, Too Short, Yung Joc, Trae, and Slim Thug and others. We'll also have some panels that include some of the top A&R's in the game. We've got the A&R's from Shady Records, Asylum, Atlantic, Sony and Jive to name a few. We're real excited about our Women In The Industry, Independent Labels, and DJ panels as well. I'm looking forward to a big weekend.

SOHH: The growth of Ozone Magazine during the past few years has been huge in the south, what do you attribute that success to?

JB: I think we just came along at the right time. Over the past few years we've seen southern acts getting alot of exposure and we like to think that we've played a big part in much of that success.

SOHH: Even though the magazine has been extremely successful throughout the south, have you ever thought about exploring avenues of expansion or branching out into other regions?

JB: We want to keep our core audience for the most part. It's a challenge though, because sometimes when you have a magazine that is so raw and uncensored and you try to put it on a national or international scale, you run into certain obstacles because the things we write about might not necessarily be meant for a wide audience. If we were to try to be on the level of a Vibe Magazine as far as numbers, we would have to change our content up instead of keeping everything raw.

SOHH: Finally, what else does Julia Beverly have her hand in at this time?

JB: I do want to go into some other avenues as far as media is concerned. For example, I'm doing an entertainment segment on the WB Morning Show every Tuesday at 6:45 a.m. if anybody's up that early? Plus, I'm looking at some television spots, mixtape appearances etc. I'm just trying to take advantage of every opportunity that I can right now but the awards show is our immediate concern right now.

The Ozone Magazine Award Show weekend will take place August 4-6th.

Posted by SOHH Southern at August 1, 2006 09:12 AM

Comments

Man any award show has to be better than that low budget BET ish..

Posted by: Super Fire at July 12, 2006 11:37 AM

Yeah, I think I might have to hit Orlando up. I didn't know she was white though?

Posted by: Skam at July 12, 2006 11:47 AM

I love seeing events like this for the south. I hope it's succesful.

Posted by: Rude Nigga at July 12, 2006 12:31 PM

this white gurl finna take the game ova, watch wut I tell ya

Posted by: mr 17-5 at July 12, 2006 12:33 PM

i really want to go to that because it's a real good magazine. i hope it's good and no body catches a cap in the ass.

Posted by: Michelle Ramirez at July 12, 2006 12:34 PM

fuk dat white girl

Posted by: nigga at July 12, 2006 01:31 PM

I said it once, JB is on top of her game and she doing hella big thangs for the South. From my home so i will make sure i keep an ozone mag when im outta town just to rep it. She grindin hard and i fucks with her, b/c she doin the damn thang. As far as her being white, she could be purple all i care as long as she reppin that realness in the south. Aint nobody else did what she has done and is planning on doin. As for the Award show, i already got my ticket.

407 fIrSt LaDy

Posted by: lady407 at July 12, 2006 02:34 PM

Every entrepreneur has the right to sell and increase the value of their brand so no beef there. What troubles me is the lack of power among the very people who created hip hop. We own NOTHING but the over priced material assets we love to flaunt. I'm not a racist but it's hard enough out here for blacks who attempt to do anything meaningful without competition from whites on a level they shouldn't be on. Once we allow whites to successfully function as intermediaries between the corporate powerbase where we have no access and the community then we eliminate the very few options we once had.

True Story: I once shopped an artist at LOUD Records. Loud was founded by Steve Rifkin and the A&R's were Scott Free and Matt Life. All were white and I believe jewish which is not a problem but this is. The white A&R's had black assistant A&R's who they relied on to judge the talent because they simply didn't know what was hot. Of course the whites got all the credit and the Blacks got a pat on the back. Ask yourself, isn't it racist in itself for whites who capitalize on the culture to hold back qualified blacks?

Whenever I see anyone white capitalizing on OUR culture I know somewhere there's those "assistant A&R's" lurking. On that point alone this award show should be boycotted and the blacks eager for some spotlight should find a way to do this for themselves!

Posted by: Nimrod at July 12, 2006 03:19 PM

NIMROD, YOU ON THE REAL. UNFORTUNATELY, YOU'VE GOT OZONE MAGAZINE A LITTLE TWISTED. YOU CAN'T NAME ONE MAGAZINE WHERE YOU CAN GET A FULL PAGE COLOR AD PROMOTION ON CREDIT AND YOUR WORD ALONE! JULIA HAS HELPED ALL COLORS AND COMERS ON THEY GRIND, AS THEY HELPED SPREAD THE OZONE BRAND. IT'S EASY TO THINK GUYS LIKE RICK ROSS JUST BUYS CARS AND JEWELERY...BUT I CAN PERSONALLY TELL YOU FIRST HAND, THE BROTHER HAS BEEN STACKING SOME MAJOR REAL ESTATE SINCE 1996! SLIM THUG, MASTER P, BABY, OUTKAST SAME THING! JUST CAUSE SOME OF THESE BROTHERS DON'T TELL THEY BUSINESS, DON'T MEAN THEY ALL ARE SLIPPING. THINGS AREN'T WHAT THEY APPEAR TO BE SOMETIMES. YOU ARE RIGHT IN 95% OF YOUR STATEMENTS, BUT EVERYBODY WHITE WHO HELPED HARRIET TUBMAN WASN'T EVIL AND MEAN-SPIRITED. IF SOMEONE DESIRES TO BE A MAGAZINE MOGUL, THEN RUN IT. DON'T KNOCK THE NEXT CAT. HELL HARD AS JULIA GRINDING, YOU COULD LINK UP WITH HER FOR SOME GAME IN THE INDUSTRY!

Posted by: DUVAL COUNTY MAYOR at July 12, 2006 03:48 PM

I agree with nimrod DCM I aint sayin that she wrong for her grind and i feel what you say about Harriet Tubman BUT!!!!! This is OUR culture we should be in control of OUR brands! How many companies have gotten fat off hip hop that are not owned or even appreciate the hip hop dollar? Timberland Tommy Hilfiger Polo Cristal You get it by now im sure. The point is if they were to give back to the communities that support them like Toyota does america or nissan people would feel better about buying thier product and they could make even more money. I think its time to totally take control of hip hop because its OURS! Not just sayin black kids but the streets period! Hip Hop is street music music by the street for the street and every thing in hip hop should be the same way!

Posted by: daredevil at July 12, 2006 05:33 PM

In response to DCM. My issue isn't with Julia because I don't even know her. I take umbrage with a pattern of exploitation that limits the possibility of the black counterpart to JB. She is holding the position someone black could and should have with the blind loyalty of those who fail ot see the big picture.

Now, YOU mentioned Rick Ross and his positive investments. Good for him and all who do likewise but I only wish they would discuss the difference between their public persona and their private lives more. Our youth are buying into these negative images the very artists themselves promote. Incidently, Rick Ross is the name of one of the most infamous druglords turned snitch to come out of Cali. If anyone has the wrong idea about rappers it's because they work so damn hard to give it.

Posted by: Nimrod at July 12, 2006 07:06 PM

another cracker tryin 2 make a few bucks off our labor...who gave her a pass...

Posted by: umm? at July 12, 2006 07:38 PM

Id never trust a person who smiles like that! That bitch looks like she just stole something!!!

Posted by: daredevil at July 12, 2006 08:18 PM

Benzino already called this devil a monkey. Word

Posted by: The Game Is Sour Now at July 12, 2006 11:34 PM

She did just steal something... BLACK CULTURE. Blood suckin devil.

Posted by: RyderB at July 12, 2006 11:37 PM

I think you guys are seriously being very prejudice about this whole situation. Julia Beverly has been working extremely hard, why take away her credit because she is white? Be honest with yourselves. She has out hustled everybody else trying to do this in the south. She takes her own photos, she writes alot of her articles and interviews, but now she can afford to get some help. You all are too busy focusing on your petty little oppression issues instead of hustling like Julia Beverly.

Oh and by the way I am black so don't bring up ignorance about my people.

Posted by: PS I'm Black at July 13, 2006 03:37 AM

CHURCH!!! PEOPLE DON'T DISLIKE HER, GET LIKE HER. WE BLACKS WATCHED HER START OUT OF THE BACK OF HER CAR AND GIVING THAT MAGAZINE AWAY AT THE FLEA MARKET, TO GOING INTERNATIONAL CUZZO! WE AS BLACKS SHOULD BE FOLLOWING THIS PROVEN PATH INSTEAD OF CRITICIZING IT. I KNOW ALL THINGS AIN'T RIGHT IN HIP-HOP, BUT PUT THE BLAME WHERE IT BELONGS. IF ALL THOSE BENTLEYS GET TRADED BACK IN, THE ARTIST COULD START NIMROD A "REAL HIP HOP" MAG INSTANTLY! WRITE DIDDY PERSONALLY! HOLD BLACKS ACCOUNTABLE! HOLD YOURSELF ACCOUNTABLE NIMROD! OZONE MAGAZINE IS NOT SOLELY OWNED BY JULIA BEVERLY, SHE HAS A PARTNERSHIP OWNERS WITH PIMP C AND DAVID BANNER AMONG OTHERS. HOW CAN WE CHECK THIS WHITE WOMAN'S HUSTLE? IF YOU IN THIS MAGAZINE HUSTLE OR HAVE A PROBLEM WITH IT, HERE IS THE PROVEN PATHWAY TO BLACK MAGAZINE START-UP SUCCESS. GRIND UNTIL YOU SHINE! NOT COMPLAIN UNTIL YOU ATTAIN! THIS IS NOT ABOUT HIP HOP OR RIGHT AND WRONGS, IT'S ABOUT JULIA AND OZONE. SHE WENT AND TOOK HERS. STRAIGHT DEEBO! THEN SHE BLESSED SEVERAL BLACK & WHITE RAPPERS WITH REAL OWNERSHIP! NIMROD, THERE AIN'T A RAP MAGAZINE IN THIS COUNTRY WITH MORE BLACK LEGAL OWNERSHIP THAN OZONE! NOT SOME DAMN TITLE LIKE STAGE-PROP JAY-Z. WHEN YOU LOOK AT JAY-Z CHECK, GUESS WHO SIGNATURE YOU SEE AT THE BOTTOM LEFT! A WHITE MAN! NIMROD, CHECK THE INCORPORATION PAPERS OF ALL YOUR FAVORITE MAGAZINES PARTNER. I'LL PUT OZONE UP AGAINST ANYTHING YOU GOT. I CAN'T SPEAK ON YOUR PERSONAL PROBLEMS WITH HIP HOP, BUT YOU CAN'T KNOWLEDGEABLY SPEAK ON OZONE!!! WHY DON'T YOU ALL HOLD ARNOLD SWARTZ ACCOUNTABLE TO REMIND PEOPLE THAT HE IS NOT A REAL SERIAL KILLER LIKE IN TERMINATOR, BUT WE WANT RAPPERS RUNNING ALL OVER THE PLACE ANNOUNCING THIS IS ENTERTAINMENT! NIMROD, I AGREE WITH YOU IN PART ON HIP-HOP PROBLEMS, BUT YOU ARE ILL-INFORMED TO SPEAK ON JULIA AND OZONE PERSONALLY. GOD BLESSINGS AND BEST WISHES ON DOING IT RIGHT ALL BY YOUR DAMN SELF, SINCE YOU SURELY KNOW WHAT'S WRONG. WE ARE ONLY 15% OF THE USA POPULATION CUZ, YOU GONNA NEED SOMEONE ELSES HELP SOMEWHERE ALONG THE LINE. OZONE HAS AN EXTENDED HAND! PLEASE COME HOME. LOL!

Posted by: DUVAL COUNTY MAYOR at July 13, 2006 07:58 AM

Duval County Mayor, "the wounded beast doth yelp the loudest."

I never once personally attacked Julia and I made that clear or at least I thought I did. I'm criticizing a system that not only makes it possible for a white person to excel in our community but makes our respective success dependant on their involvement. Open your mind and look past your obvious self interest in all of this. You're all over the place with your rebuttal that only served to cloud the issue which may or may not be your intent.

I don't have to write Diddy of Jay-Z or anyone else because I'm the personification of a HUSTLER myself on EVERY level. I sought only to provoke thought not argument. I also, don't approve of the name calling directed at Julia because I'm much BIGGER than that. I too have used a white face to get to the next level in this business so I understand the game but that doesn't make it right.

My experience is this, white people like Julia will get deals with distribution, TV networks, etc., because they benefit from the reservations the powers that be have about placing budgets and responsibility in black hands. Is that her fault? HELL NO! All I'm saying is by supporting that system we prolong its lifspan. I'm sorry if Julia or other well meaning whites have to feel the crunch from that but how can you overlook the countless talented black entrepreneurs whose dreams and desires were crushed as a result?! Surely you don't identify with her loss more than your own? Do you? At the end of the day Julia will have MANY options while I'm simply suggesting we protect the few we have.

Posted by: Nimrod at July 13, 2006 09:40 AM

I feel where both Nimrod and Duval is coming from. I feel you, I still Support JB for her efforts to expose the South's talents. It shouldn't be a racial thing. "how can you overlook the countless talented black entrepreneurs whose dreams and desires were crushed as a result?!"
Well if their dreams were getting crushed, it would be because they weren't grindin hard enough. I fucks with JB cause of her accomplishments and what she did for the South. Like I said up there, I don't care what color she is. Her work should be judged alone, regardless of her color. Nimrod, don't mean to sound redundant but I really do see where you comin' from, but until i see it happenin', Im stickin' with Ozone.

Posted by: lady407 at July 13, 2006 10:06 AM

Chris Rock once addressed whites in his audience and said, "there's not a white person in this room who'd want to be me and I'm rich!"

Russell Simmons was asked if he regrets not signing Madonna when he had the chance and his response was, "No because by now THEY would've made me her road manager.

If anyone really feels that Julia's success is due to hard work alone then I have a bridge in Brooklyn to sell them.

To achieve similar levels of success a black must be twice as smart and work three times as hard so don't talk to me about "grindin."

Posted by: Nimrod at July 13, 2006 10:40 AM

I JUST WANT TO KNOW WHY THERE IS NO BLOG ABOUT THE BET NEW DOCUMENTARY OF DMX AND KEYSHIA COLE

Posted by: dubz at July 13, 2006 11:01 AM

Who cares. BET is wack.

Posted by: RN at July 13, 2006 11:16 AM

Hey NIMROD, after you sell me that bridge, I'm going to ask Jullia Beverly to give up her accomplishments so more 'deserved' black people can have them.

Posted by: PS I'm BLack at July 13, 2006 03:03 PM

Nimrod and rest of cunts - you are nothing but a bag of motherfucking racist shit. Garbage in my trash can is worth 10x more than all of you, racist whores.

Posted by: hakoon at July 14, 2006 09:20 AM

Sometimes I feel like a bunch of shit, just because i'm white. And just because i'm white i will be perceived racist to the end of my life. Just because i'm white i'm devil & slut monkey. I can't listen to hip hop, cause i'm white. Just because my girlfriend is white she's a "cave bitch". Just because i'm white i can't do what i want to do in my life, cause "blacks more deserve it". Just because i'm white you must hate me.

Posted by: hakoon at July 14, 2006 09:31 AM

NIMROD
Broa, I'm not just talkin out my ass, if you stayed here in Orlando you would know that JB works her mutha fuckin ass off to get her magizine on the stands. She used to sell them out the back of her car trunk. You come and ask how long it took her to get this poppin. You fail to realize its probably harder for her to do this than a black person. Don't you think she was discriminated against because she white in a predominately black culture/industry. Im black and I can see that for my damn self. Instead of hatin on her(yes that is what you doin', knockin her because you cant do what she did) get yo own mutha fuckin' hustle. Im so tired of these niggas always having an excuse for why they cant do sumthin or get any where. It takes hard work and dedication, and JB has epitomized that.

DUVAL COUNTY I co-sign

Posted by: lady407 at July 14, 2006 03:17 PM

PS I AM BLACK, ARE YOU REALLY BLACK? THE STATEMENTS YOU MAKE ARE SO NOT BLACK. I AM SO SURPRISED THAT YOU DIDN'T FORGET TO CORRECT THE "YOU PEOPLE" STATEMENT THAT YOU PROBABLY TYPED BY MISTAKE. YOU MUST NOT LIVE IN THE SAME WORLD AS THE OTHER BLACK POPULATION. BLACK PEOPLE HAVE TO WORK MUCH HARDER THAN THE WHITE PEOPLE TO GET THE SAME AMOUNT OF CREDIT. THEN WHEN WE WORK SO HARD, WE ARE BEING "TO AGGRESSIVE" OR EITHER WE GET "LIGHTEN UP, DON'T TAKE THE JOB SO SERIOUSLY". WHEN WE DO LIGHTEN UP, THEY HAVE NOTICED THAT WE ARE SLACKING OFF AND WE GET THE VERBAL WARNING FROM "THE FRIEND". SO DON'T TRY TO "PASS" HERE, JUST BE WHO YOU ARE, WHITEY.

PS HOW IN THE WORLD IS OPPRESSION PETTY? THAT LET'S US KNOW THAT YOU ARE DEFINITELY WHITE.

Posted by: MRS. FU Q MAN, ESQ at July 15, 2006 09:33 PM

^^^^^^^^THAT'S MY WIFE!!!^^^^^^^^

Posted by: DR FUH Q MAN esquire at July 15, 2006 09:41 PM

Check out D-Line Entertainment on myspace. These boys got some bangerz!!!!

www.myspace.com/dlineentertainment

Posted by: Jon at August 3, 2006 01:18 AM

WELL HIP HOP AIN'T WHITE NOR IS IT BLACK. TO THINK THAT YOUR MISSING THE BUS AND YOU NEED A CAREER CHANGE BROTHER. I OWN SIDE YA MOUTH RECORDS AND I AM WHITE. I HAVE NEVER OPPRESSED ANYONE AND I AIN'T TAKING NOTHING FROM NO BLACK INDIVDUAL HE COULDN'T ATTAIN HIMSELF OR HERSELF. IF ANYTHING I HAD TO WORK HARDER IN THIS INDUSTRY TO GET RESPECT THAN SOMEONE THATS BLACK. I DIDN'T GROW UP IN THE PROJECTS, BUT YOU AIN'T GOT TO GROW UP THERE TO KNOW WHATS ITS LIKE TO LIVE IN PROVERTY. I TOOK A DREAM AND TURNED IT INTO A REALITY. WHO ARE YOU TELL ME WHAT I CAN DREAM AND GRIND FOR? THAT SHIT YOU TALKING IS COMMUNISM. I SERVED MY COUNTRY AND FOUGHT ITS WAR. I AM ENTITLED TO PURSUE WHATEVER I DESIRE AND WORKING IN THE HIP HOP INDUSTRY IS WHAT I DO. SO GET YOUR SHIT TOGETHER AND QUIT BLAMING OTHERS AND RACE AS EXCUSE AS TO WHY YOU AIN'T SHINING. ALSO SOME UNEDUCATED SMUCK SAID RUSSEL SIMMONS DIDN'T SIGN MADONNA. THATS TRUE HE SIGNED THREE WHITE JEWISH BOYS CALLED THE BEASTIE BOYS.

Posted by: Middle G at August 5, 2006 04:08 AM

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