For those of you who may not be aware, today's artists and entertainers are constantly getting bombarded with various products from fortune 500 companies who hope that stars will be photographed wearing their clothes, high-end sunglasses, footwear, etc. With hip-hop dominating radio, television, the internet, fashion and everything else in between Born's company focuses on not only styling today's most popular entertainers with unique and exclusive fashion selections, but he also facilitates potential endorsement deals and more branding opportunities for his clients.
Edmond's has worked with hip-hop heads like Rich Boy, Soldier Boy, The Roots, Chaka Zulu, Lil Wayne, David Banner, DJ Drama, Erykah Badu and many more.
So being the the blogger that I am, who strives to bring you as much original content then any other blog site on the internet [FYI], you know I had to go interview him, right?
While I've never been into Fashion all that much [and that's because when I was growing up in the 90's the clothes that were made for taller people were always ugly], Born ended up educating me on a lot of new trends and labels that have dope designs, and that also cater to the taller people of the world. There a NYC based urban company called Schmack clothing that specializes in creating trendy hip-hop influenced fashions for people of all sizes. Check them out here.
Born was nice enough to take time out of his busy day to walk me through some of the fall "must haves." Plus, he also offered a few urban fashion tips for us fashionably challenged.
Check out the video below.
There's so many people on their grind in the "A" that it's good to break up the monotony of talking about rappers all the time.
To find out more on Born and his company, visit his myspace page.
If you're in the urban fashion industry and are in the Atlanta area and want to be on SOHH Atlanta's newest feature, Fashion, Shawty! Hit me up and let's make it happen.
Oh And Before I Forget.....
Talk to y'all lata.