SOHH ATLANTA

The daily pulse of the Atlanta hip-hop scene

SOHH Atlanta

V103 & HOT 107.9 In Trouble! Who Stays & Who Goes? Plus GET YOUR PARTY ON TONIGHT AT PLATINUM 21

Written by Gyant

Posted on February 25, 2008 2:30 PM

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For years Radio One and CBS radio have been battling for the top spot in the urban market. As many of you know Atlanta has two hip-hop stations. V103, and HOT 107.9. They both pretty much cater to the same demographic, and play virtually the same music although Hot does get a little more hood. But there is a new system that’s coming to town that aimed at closing one of the stations down.

The new Arbitron ratings system will take effect, if it hasn’t already. This new procedure called the Portable People Meter, basically will monitor exactly who people are listening to by calculating radio waves taken from a monitoring device attached to a persons belt. This apparently has radio programmers pulling their hair out. The argument being made is that there won’t be enough volunteers wearing portable meters in urban areas which could ultimately affect the authenticity of radio ratings. The PPM system is already in place in major markets such as LA, Houston, Philadelphia and New York. Stations that were once riding high on the Arbitron charts saw their ratings take a nose dive.

Although things may look calm on the surface here in Atlanta as it relates to the urban radio scene don’t be fooled. Because behind the scenes there’s extreme panic as its common knowledge in the industry that Atlanta’s people station V103, or Hot 107.9 will be no longer by years end. Both sides are stead fast in assuming the other will go, but only time will tell.

And I know damn well there is a panic because my sources on both end who give me all kind of good information on the home front have chosen to remain mum on this topic. SOHH I know it’s serious.

[Source]

And for those of you who could give a damn either way about the radio stations, but just want to get your party on then this is for you.

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That's right its going down tonight people. Def-Jam recording artists Vawn. So far Grand Hustles Prince Young Dro has hosted and the Prince of the South Lil Scrappy was there last week. This week Super Producer Nitty, Mr. Hollyhood and Mr. Almost Famous Block Entertainment's own JC will be in the building.

Platinum 21
1905 Piedmont Rd NE
Atlanta, GA 30324
(404) 892-0159

Don't say I don't put you on to hot ish in the city.

Talk to y'all lata,

--SOHH Gyant

Email:sohhgyant@gmail.com

26 Comments

It's "Goes" not "Go's" you dumb fuck! What's the hiring process for this site? Have you ever passed an English class?

That's basic shit nigga!

GAY MOFO GOT THE MENTALITY OF A MELTED POPSICLE.

Thats a stupid system. Cause once one station goes, the other will start to suk. Dont do it....we ned competition in the A.

Blah Blah Blah...who listens to radio now days?? Me and my white niggaz bemping straight MP3's. These radios stations are wack!

Isn't Platinum 21 a straight strip club?? If it is we goin! cause we KNOW gyant won't be there he'll be at swinging richards down the street.

Be easy my niggaz...

-Illigal1
wnm09
Herbz wut it dew?

That's messed up. However, most people I know do not listen to the radio. Secondly, the radio really doesn't determine what's hot in the streets as hip-hop goes anymore. The radio all sounds the same, that's why ratings are down and are going to stay down. In the 90's, radio was more regional. So, people on the east coast heard more east coast music, south heard more southern artists and the west coast heard more west coast artist. now, it's corporate, and they tryin to consolidate the music. they think that all of us black folk across the country listen to the same shit. U can't force a regions music on the whole nation and expect it to catch on all or even most of the time. Anyways, it's unfortuante that they tryin to kill urban radio in Atlanta. It's just another way of sayin hip-hop is dead.

DAMN HOMIE! LET SOMEONE CHECK YA WORK WHEN YOUR DONE. GO'S THAT IS FUNNY....

im wit dezzy. itz time 2 mix it up

how fuckin late are you? This been out since October... When Wendy Williams peed her pants because this new style of rating fucked her numbers all up... Catch up Kid

GAYANT U SOUND A LIL DISAPPOINTED!! LOOKS LIKE U A GAYSKI CANT PARTY WIT MS. SOPHIA ANYMORE!!

U OF L... U LIKE HOW THOSE CARDINAL LOOKIN? LIKE OLD DENNY CRUM TIME WHEN THEY USE TO PEAK IN MARCH. MAN I THINK THEY CAN MAKE A RUN IN NCAA'S TOURNEY..

VICTORY PARK.

Illie, I stays chillin like that big nigga Oktoba...


...in this digital age, thank God a nigga don't have to listen to no bullshit if he don't want to. I got a trunk full of CDs, a mp3 player with all the CDs' tracks on it, and a radio in the whip that plays either any of the above, or satellite radio. When I'm in the office, I use my phone with the mp3 player on it and Bluetooth my jams right to my headset. Don't even have to take my shit off when I'm up in the secretary...


What the fuck is a Hot 1079?


V103? Never heard of em...


--OG Matt Herbz--

Da Backwudz(U gonna luv me)and (I dont like the look of it) are now Labratz. They've departed Dallas Austin's label Rowdy Records to start there own(Royal Family Music) along with producer Sol Messiah(chamillionaire sound of revenge),(David Banner),(Goodie Mobb),(Dead Prez),(Nappy Roots).. Check da new video called (Creation) on YOUTUBE or myspace.com/thebackwudzmusic..Also they just released an album Independenly Via the internet called (Atlantis Rising) available on Amazon.com, Itunes.com, rhapsody.com, ect..
To all up and coming artist much success and dont be afraid to put that extra grind in and go Independent!! It's a new era... Everything resides on the Internet even Hiphop! Dont sleep on The Move ment!!Wake up...myspace.com\thelabratzmusic

God is punishing Faglanta forallthe the queer's running around by taking away Hip-Hop

Damn and I like the A team and Frank Ski & Wanda...Oh well.

This sounds like an urban myth or a misrepresentation of facts. It doesn't make sense that a station would be closed down because it's not the number one station in a market. Those stations cater to simillar markets, not identical markets. And those numbers vary through the course of the year.

FRANK SKI AND WANDA AND THAT OTHER FAT BITCH ARE SO DAMN ANNOYING, I COULD CARE LESS ABOUT THEM. but, we do need at LEAST 3 (95.5 for all the white niggas) stations, they wont ever get rid of 107 AND 103, it won't happen, so Gyant, SUCK A BIG NERVOUS DICK!!

Thats a stupid system. It's not easy for users to use it. More info is at this tech site.

I hope they don't think that gettin rid of one is gonna get people to start listening to the other.Hot is more of a kiddie station,while v103 is more for grown folks..I wonder if they're doin this with the white stations too..I listen to the radio for the topics the discuss,instead of what they play cuz we all know a radios playlist sucks

Most radio stations are playing the same thing over and over. I'm into podcasts. Check out a few of my hot online stations, full of underground, urban, hip hop, r & b, nu school, dusties, and everything you REALLY wanna hear.
http://8thavenue.ning.com
Thanks for your support.

Most radio stations are playing the same thing over and over. I'm into podcasts. Check out a few of my hot online stations, full of underground, urban, hip hop, r & b, nu school, dusties, and everything you REALLY wanna hear.
http://8thavenue.ning.com
Thanks for your support.

WhatWhat, you sound suspect; you suck dick?

Who will volunteer and has time to wear those devices and why dont the radio stations find a flaw in this technology and the variables that go into how it determines ratings. Im feeling having two urban radio stations to choose from anyway...

Both radio stations support stereotypes that have been put on us by other demographics. I'm glad that, finally, these radio stations are being filtered out of the public; a place where most children don't have a say what they are being exposed to.

yeah this is late news....anyways everyone is acting all nonchalant about it, but this is the government trying to control what we listen to and our freedom and if you think for any minute that that's not the underlying effect, then once our country starts falling apart you will see, everything isnt all good!

look at all these fags posting!!! what is music without the radio? everybody and they mama DO NOT have an mp3 or cd player or what the hell ever! i have one, but i kno many ppl who dont. im in tennessee at college now, but when i go home to the A i love to hear my durrty boys on hot 107.9. its so ignorant to say, oh well, no one listens to radio because if no one did, then how can u say its wack or whatever dumb ass term some of yall used? exactly! u listened!

bnh=]

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