Based in Orlando, FL with a direct focus on southern hip hop, Ozone Magazine just celebrated their four year anniversary. Ozone Publisher Julia Beverly started the publication as a local magazine but has since established herself and the magazine to be major players in the south with a circulation of close to 100,000.
On Aug 4-6, the magazine along with TJ's DJ's will be hosting the first annual Ozone Magazine Awards Show weekend in it's homebase of Orlando.
I recently spoke with Julia about her reasons behind establishing the magazine's first awards show, as well as the rapid growth of Ozone Magazine. Here, she talks about the awards show, her partnership with TJ's DJ's, and takes us inside Ozone Magazine for a sneak peek at what she has planned for the future.

SOHH: So tell me, has an award show always been on the agenda for Ozone Magazine?
JB: Actually, I've never been big on promoting events but I wanted to have an award show that would be different than some of the others out there and that's why we tied things in with TJ's DJ's. I've attended so many events where I've been denied certain priveleges because of their various rules and regulations and I guess I'm stubborn because I feel like I should be given access just because of the relationships that I've built over the years. I like to be able to roam freely and build relationships with the artists and I guess I've just outgrown attending other peoples events so I decided to put together my own event.
SOHH: And how did the partnership with TJ's DJ's come about?
JB: We've always been linked up together. What we're trying to do now is combine the whole concept of having an industry event that combines the influences that TJ's DJ's and Ozone Magazine has. We've always been linked up indirectly and we just kind of play off each other. He's the music guy, people in the south who are familiar with TJ's know that TJ's has played a part in the success of several artists like Mike Jones, T-Pain and others. One minute they're performing at TJ's then four months later everybody knows who they are. We've helped each other indirectly for a long time, we fill out each other's strength and weaknesses.
SOHH: Were the award nominees selected and why choose an online voting format?
JB: The nominees were selected by an industry panel who came up with a selection process using Soundscan and BDS so alot of thought went into the selections. There were no random picks. We wanted the public to get involved as well and they can cast their votes at Ozonemag.com.
SOHH: How can the people expect this awards show to be any different than the others that are out there?
JB: You have the BET Awards and The Vibe Awards that only pay attention to the major artists and then you have some of the independent award shows like The Southern Entertainment Awards that cater to the independent artists solely, but we wanted draw the line somewhere in the middle. We have alot of independent love as well as good relationships with the majors. Like Rick Ross, we were involved with his career while he was on the independent level. Now he's major.
SOHH: Tell me some of the specific events that the weekend will entail, from the workshops to the awards show finale?
JB: Everything's looking good. The awards show will be hosted by David Banner and Trina. We'll have performances by Lil Wayne, Trick Daddy, Rick Ross, Pimp C, Bub B, Too Short, Yung Joc, Trae, and Slim Thug and others. We'll also have some panels that include some of the top A&R's in the game. We've got the A&R's from Shady Records, Asylum, Atlantic, Sony and Jive to name a few. We're real excited about our Women In The Industry, Independent Labels, and DJ panels as well. I'm looking forward to a big weekend.
SOHH: The growth of Ozone Magazine during the past few years has been huge in the south, what do you attribute that success to?
JB: I think we just came along at the right time. Over the past few years we've seen southern acts getting alot of exposure and we like to think that we've played a big part in much of that success.
SOHH: Even though the magazine has been extremely successful throughout the south, have you ever thought about exploring avenues of expansion or branching out into other regions?
JB: We want to keep our core audience for the most part. It's a challenge though, because sometimes when you have a magazine that is so raw and uncensored and you try to put it on a national or international scale, you run into certain obstacles because the things we write about might not necessarily be meant for a wide audience. If we were to try to be on the level of a Vibe Magazine as far as numbers, we would have to change our content up instead of keeping everything raw.
SOHH: Finally, what else does Julia Beverly have her hand in at this time?
JB: I do want to go into some other avenues as far as media is concerned. For example, I'm doing an entertainment segment on the WB Morning Show every Tuesday at 6:45 a.m. if anybody's up that early? Plus, I'm looking at some television spots, mixtape appearances etc. I'm just trying to take advantage of every opportunity that I can right now but the awards show is our immediate concern right now.
The Ozone Magazine Award Show weekend will take place August 4-6th.