Chris Robinson, the super music video director who gave us the unforgettable images for Amerie's "1 Thing", Snoop's "Beautiful", and Jay-Z's "Change Clothes" finally gets his chance to wow us on the big screen with ATL. And you thought T.I. was the only talented newcomer with something to prove.
SOHH sat down with Chris to talk shop about T.I. and how the movie was made. Peep...
Chris Robinson on working with T.I.:
“Tip Harris! That’s my boy. He’s really the truth. When I first made this movie I said no rappers to myself. I mean I had worked with rappers before but I wanted my feature film debut to be different. I looked at actors in LA, New York, Atlanta. I saw every black actor that you’ve seen on every TV show and movie, but Tip came in and he killed it. He was always in the back of my mind because I did his video [I’m Serious] five years earlier.â€
“And you know Dallas Austin always mentioned Tip like “What do you think about T.I.?†He was a young man, already from Atlanta. He had an old soul, and when I met him at 18 he was grown then. And that’s what Rashad’s character is. So T.I. brought his experiences to the room and if he hadn’t experienced it he at least knew what I was trying to communicate. He brought so much authenticity to the role because if we were doing something that wasn’t what happened in that neighborhood he would be like ‘nah it wouldn’t go down like this’. And he’s the expert. He’s from Atlanta. He is ATL.
I think he’s going to surprise people because he was brave enough not to be T.I., but to be Rashad. And we purposely didn’t put his music in the movie until the end because of the detachment it makes, you start feeling like its T.I. but its Rashad. I think that you’re going to see a lot more of that cat.â€