Based in Inglewood, Ca., Cashmere Agency was founded in 1999 and is the premier lifestyle marketing agency which seamlessly integrates trends and emerging technologies into entertainment marketing and music management.The Cashmere Agency recently developed marketing campaigns for E! Network's "Snoop Dogg's Father Hood," "Keeping Up With The Kardashians" and Style Network's "Kimora: Life in the Fab Lane". Cashmere Agency's diverse client roster also includes Adidas, Sprite, Coca Cola, Interscope Records, Chrysler and Disney. www.cashmereagency.com

Keep Breaking Through, Don't Let Anything Stop You
Rona Mercado, Vice President Marketing & Strategy, " Don't let anything be a barrier to your success. Just be motivated and if you want something map out your goals and set out a plan and be focused. A lot of my success is due to being surrounded by passionate people and they put as much as I do into everything that we’re doing. It’s important to be in a supportive and constructive environment. They always give me a voice and I’m blessed and lucky to have that."

"Also, know when you hit a glass ceiling and either know how to break through it or change your game. We all push each other and we all feed off that energy --- don’t be afraid of taking on new challenges. Stay focused on the goals you set out for yourself."

Greatest Moments in Cashmere Agency History:
Rona spearheaded a lot of casting for "Scarface," the Vivendi video game. "Vivendi came to us and said we have this title, we know the hip hop community loves it, but what can we do to garner more attention and bring more eyeballs to this? So I asked what they were doing with all the extra characters – we call them NPC’s – non playable characters-- maybe the bartender at the nightclub or the guy crossing the street. Vivendi gave us 100 roles to cast and in each of them we put some type of celebrity, anywhere from B-Real to Pitbull to Felli Fel to Angie Martinez . All these people had an affinity group and a big audience so well before the game was even released they were promoting it on the air. You had 100 people who all have a fanbase promoting this game to the masses. I think the impressions total was in the millions. We put all these people in these roles and they were putting on their MySpace’s, announcing it on air and it help push the promotion for this game and as a result the game ended up being the number one game in 2005.