Based in Inglewood, Ca., Cashmere Agency was founded in 1999 and is the premier lifestyle marketing agency which seamlessly integrates trends and emerging technologies into entertainment marketing and music management.The Cashmere Agency recently developed marketing campaigns for E! Network's "Snoop Dogg's Father Hood," "Keeping Up With The Kardashians" and Style Network's "Kimora: Life in the Fab Lane". Cashmere Agency's diverse client roster also includes Adidas, Sprite, Coca Cola, Interscope Records, Chrysler and Disney. www.cashmereagency.com

It Takes Long Hours and Strong Work Ethic to Make Your Independent Business Successful

Seung Chung, President, Cashmere Agency: "When it’s your own business or when you have a few people working it, we all take ownership in what we do. As far as the number of hours that we’re committed to this thing it’s a lot easier to stomach if you have the passion behind it. As an independent business, it’s gonna take a lot of hours, we’ve come to understand and accept this. Now we’re working smarter hours to really grow the company. As far as independent businesses on the entertainment side, you really have to differentiate yourself. There’s a lot of competition out here, particularly in the services industry – you really have to look within and know what your capabilities are, what your skillsets are, who the people are that you have within your organization, what is the potential, what’s out there and look at the landscape of what are your competitors doing, and what are your angles, what are you doing as individuals and a company that will provide you with a competitive edge. Prior to this I worked in a corporate environment doing consulting and what I learned there was standards of professionalism and structure in their approach and I was able to take those disciplines and apply them to growing this business. Things within our corporate culture that I wanted to apply is having certain standards and structures to move forward as a business. Creating a certain methodology and protocol with our clients, providing project directives for the project members involved, providing formal wrap-up reports, those are examples of how we differentiate ourselves from other companies.

Greatest Moments in Cashmere Agency History:
Ted Chung, Chairman Cashmere Agency: "My personal greatest moment was when we had our first company holiday dinner, Christmas 2005. When Seung and I started the company it was just the two of us, we didn’t even have an office space. A space was eventually provided for us and we’d just moved into the space we personalized and built a studio in, so to be able to eat and drink and see what we'd accomplished was really special. To go from not having an office, to having one and then to have a dinner with our friends and family -- it was a good year for us as far as growth.