Founder and Co-CEO of KrucialKeys Enterprises alongside Alicia Keys, Kerry "Krucial" Brothers is a Grammy award-winning, multiplatinum-selling producer and writer who has played an integral role on Keys' albums Songs In A Minor, The Diary of Alicia Keys and As I Am. He has also produced, written, arranged and composed songs that appeared on the soundtracks of Dr. Doolittle, Drumline, Shaft and Ali . In addition to Alicia Keys, Brothers has also worked with Rakim, Mario, Angie Stone, Nas and Keyshia Cole, and is currently working with Anthony Hamilton, Goapele, Robert Randolph and Brandy. This week Krucial checked in to give 24Hr Grind his advice on succeeding as a music producer and songwriter.

Stick to Your Goal
A lot of times you can be doing so many things you start going in circles. If you have a set goal of what you’re trying to do, you need to stick to it. As a struggling producer, we all get those moments that are like 'ah this is not working for us, this is not making any money,' but a lot of times, that day you quit might be right before the day something might have happened for you. Stay focused on what you’re trying to achieve and don’t jump around too much without going back to your original goal.

Greatest Moments in Krucial History:

There is nothing like hearing a song you’ve worked on playing on the radio. The first time I heard "Fallin’" on the radio – it was an incredible moment and it wasn’t even me singing on the record! Seeing the video and hearing people's reactions, like 'Wow people really like it.' It was just great knowing 'I was there, I recorded those vocals.'