24 Hour Grind

Mona Scott: Breaking Barriers By Knowing Her Business

Posted on March 7, 2008 3:01 AM

Dubbed "a 21st Century Renaissance sister," by Essence magazine, Mona Scott-Young has guided the careers of some of the biggest names in music. As President of Violator Management for the last 16 years, where she has managed the careers of multi-platinum clients like Missy Elliott and Busta Rhymes, Scott played a large part in landing many of America’s favorite hip-hop stars in some of the most groundbreaking marketing and promotional campaigns of recent years.

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One of the entertainment's most powerful behind the scenes players, in addition to Rhymes and Elliott, Mona Scott has had a hand in the careers of Trackmasters, Mobb Deep and Capone'N'Noreaga among numerous others.

Mona Scott-Young’s Tip For Success: Know Yourself As A Person, An Artist And A Business

Scott says she looks for artists who "have their own unique sense of self that sets them apart in the marketplace. Just as important is their dedication to their craft and to themselves as artists," Scott says. "I need people who are serious about what they do, who are going to be willing to put in the hard work. I won't work harder for them than they do for themselves. I look for artists who are Mona Scott hungry; who will do whatever it takes to happen. That's the way I work, that's what I expect from my staff and that's the level I expect the artist to meet and work at with us."

Mona Scott began her management career working with the original Trackmasters, producers Tone and Poke, who eventually became senior executives at Columbia Records.

This 1996 Nas song was produced by the duo, who also worked with R. Kelly, LL Cool J, Mariah Carey, Noreaga, Cam'ron, Foxy Brown, Notorious B.I.G., Mary J. Blige, Big Pun, MC Lyte and Fat Joe

In 1998, Scott convinced Pepsi to put Busta Rhymes in his first 30-second Mountain Dew radio spot. That window of opportunity opened the door to a series of television commercials featuring the hip-hop star.

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Among her many accomplishments, Scott also served as a music consultant for the 1998 film Slam.

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While at Violator, Mona was able to bring her marketing skills to the film and television world when newly-formed Violator Marketing Group (VMG) landed the promotion contract for New Line Cinema's 2001 summer picture, "Blow," starring Johnny Depp.
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In 2005 Mona served as a judge and executive producer of "Road to Stardom With Missy Elliott"

After 16 years at Violator, Mona Scott-Young recently launched her multimedia entertainment company, Monami Entertainment this February.

This caps our Women's History Month Salute, but we all know women should be recognized on the daily.

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Comments

  • The Answer says...
  • Wonderful piece. Donald Passman came up off of us, I have heard that book suggested since the late 90s. Funny how everything Mona suggested in an artist/manager are exactly who were are as an independent imprint. Cha ching!

    www.myspace.com/piazo1

  • March 10, 2008 8:25 AM

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